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Purdue Boilermakers celebrate after scoring, Sunday, March 24, 2024, during the second round of the NCAA Men’s Basketball Tournament at Gainbridge Fieldhouse in Indianapolis. The Purdue Boilermakers defeated the Utah State Aggies 106-67.

Some say NIL ruined college basketball, but March Madness viewership paints a different story

Egor Demin NIL Worth: How much does BYU star make in endorsements?

Mark Sears NIL Worth: How much does Alabama star make in endorsements?

NCAA Tournament 2025: Previewing the South Region's Sweet 16 March Madness matchups

The NCAA men's basketball transfer portal is absolutely chaotic just one day in

Chaz Lanier NIL Worth: How much does Tennessee star make in endorsements?

Johni Broome NIL Worth: How much does Auburn star make in endorsements?

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Tigers Head Coach Kim Mulkey, LSU Tigers take on Florida State in the second round of the NCAA Womens Basketball Tournament in Baton Rouge, LA.

Kim Mulkey saddened by injury to USC star JuJu Watkins

TCU Horned Frogs guard Hailey Van Lith shoots a free throw against the West Virginia Mountaineers during the first half at T-Mobile Center.

Hailey Van Lith NIL Worth: How much does TCU star make in endorsements?

Indiana Fever guard Caitlin Clark smiles while watching the Iowa Hawkeyes and the Michigan State Spartans.

Caitlin Clark sends heartwarming message to JuJu Watkins after knee injury

Duke Blue Devils guard Kon Knueppel drives to the basket as Baylor Bears guard Jeremy Roach defends during the first half in the second round of the NCAA Tournament at Lenovo Center.

Kon Knueppel NIL Worth: How much does Duke star make in endorsements?

Mike Bibby talks to Arizona Compass Prep guard Kalek House against CIA Bella Vista during the Hoophall West High School Invitational at Highland High School.

Sacramento Kings legend accepts head coaching position with Sacramento State

UConn Huskies guard Azzi Fudd is congratulated after being pulled from the game against the South Carolina Gamecocks.

UConn star Azzi Fudd makes official announcement on her future

Kentucky fans cheer their team against Oklahoma during their second round game of the SEC Men's Basketball Tournament at Bridgestone Arena in Nashville, Tenn.

Kentucky fans make British breakfast icon top seller after Wildcats star reveals his favorite breakfast meal

Kentucky basketball fans have always been a little crazy. The latest example is going crazy over a British breakfast meal.

Mar 23, 2025; Seattle, WA, USA; Maryland Terrapins center Derik Queen (25) celebrates with teammates after scoring the game-winning shot against the Colorado State Rams at Climate Pledge Arena. Mandatory Credit: Stephen Brashear-Imagn Images

Derik Queen NIL Worth: How much does Maryland star make in endorsements?

The Terrapins star just made the play of March Madness so far, and his value could be soaring.

Mar 22, 2025; Providence, RI, USA; Purdue Boilermakers forward Trey Kaufman-Renn (4) and guard Braden Smith (3) react after a play during the second half of a second round men’s NCAA Tournament game against the McNeese State Cowboys at Amica Mutual Pavilion. Mandatory Credit: Gregory Fisher-Imagn Images

Braden Smith NIL Worth: How much does Purdue star make in endorsements?

The Big Ten Player of the Year is a big reason why the Boilermakers are in the Sweet Sixteen.

Mar 24, 2025; Los Angeles, California, USA; USC Trojans guard JuJu Watkins (12) drives to the basket past Mississippi State Bulldogs guard Jerkaila Jordan (2) during the first quieter of an NCAA Tournament second round game at Galen Center. Mandatory Credit: Robert Hanashiro-Imagn Images

Who will step up for USC basketball after JuJu Watkins injury?

Without their go-to superstar, the Trojans need someone to fill Watkins' massive void.

USC Trojans guard JuJu Watkins grabs her knee after falling g to the floor during the NCAA Tournament.

USC star JuJu Watkins' injury update officially revealed

USC women's basketball star JuJu Watkins saw her season come to an early end after a devastating knee injury on Monday night.

USC Trojans guard JuJu Watkins during pregame warmup before an NCAA Tournament second round game against the Mississippi State Bulldogs.

USC star JuJu Watkins suffers scary knee injury

USC women's basketball star JuJu Watkins went down with a scary knee injury that has the sports world in shock.

Mar 22, 2025; Wichita, KS, USA; Texas Tech Red Raiders forward JT Toppin (15) controls the ball against Drake Bulldogs forward Daniel Abreu (54) during the first half at Intrust Bank Arena. Mandatory Credit: Nick Tre. Smith-Imagn Images

JT Toppin NIL Worth: How much does Texas Tech star make in endorsements?

Kentucky Wildcats center Amari Williams looks to pass against Illinois Fighting Illini center Tomislav Ivisic in the second round of the NCAA Tournament at Fiserv Forum.

Amari Williams NIL Worth: How much does Kentucky star make in endorsements?

Duke Blue Devils guard Tyrese Proctor and Duke Blue Devils center Khaman Maluach reacts after a play against the Baylor Bears during the second half in the second round of the NCAA Tournament at Lenovo Center.

Which team has the best odds to cut down the net as March Madness enters Sweet 16?

Mar 21, 2025; Seattle, WA, USA; Maryland Terrapins forward Julian Reese (10) celebrates after defeating Grand Canyon Antelopes at Climate Pledge Arena. Mandatory Credit: Stephen Brashear-Imagn Images

Julian Reese NIL Worth: How much does Maryland star make in endorsements?

Mar 23, 2025; Raleigh, NC, USA; Duke Blue Devils forward Cooper Flagg (2) drives to the basket during the first half against the Baylor Bears in the second round of the NCAA Tournament at Lenovo Center. Mandatory Credit: Bob Donnan-Imagn Images

Cooper Flagg NIL Worth: How much does Duke star make in endorsements?

Michigan State Spartans guard Jase Richardson (11) is swarmed by teammates after a shot during the second half of an NCAA Tournament Second Round game against the New Mexico Lobos at Rocket Arena on Sunday, March 23, 2025, in Cleveland, Ohio.

Jace Richardson NIL Value: How much does Michigan State star make in endorsements?

Maryland Terrapins center Derik Queen celebrates with teammates after scoring the game-winning shot against the Colorado State Rams at Climate Pledge Arena.

Dan Dakich's ultimate freezing cold take resurfaces after Maryland game-winner

Dan Dakich may not have wanted Maryland center Derik Queen on his Indiana Hoosiers squad; however, Terrapins fans are glad to have him.

Maryland Terrapins center Derik Queen celebrates with teammates after scoring the game-winning shot against the Colorado State Rams at Climate Pledge Arena.

Maryland hero delivers legendary quote when answering why the Terrapins head coach is so important

The game-winning hero for the Maryland Terrapins delivers legendary quote when answering why Terrapins head coach is vital to team's success.

Kentucky Wildcats head coach Mark Pope talks with center Amari Williams during the second half against the Kentucky Wesleyan Panthers at Rupp Arena at Central Bank Center.

Kentucky coach says childhood breakfast is secret to success for Wildcats star

Kentucky head coach Mark Pope says Wildcats fans have to thank star player's childhood breakfast for second round domination in NCAA Tournament.

TCU Horned Frogs guard Hailey Van Lith shoots the ball against the West Virginia Mountaineers.

TCU star Hailey Van Lith bravely opens up about mental health struggles

Hailey Van Lith opened up about her struggles with mental health throughout her college basketball career and how TCU has renewed her passion.

Mar 23, 2025; Raleigh, NC, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after scoring a basket with Duke Blue Devils guard Tyrese Proctor (5) during the first half against the Baylor Bears in the second round of the NCAA Tournament at Lenovo Center. Mandatory Credit: Bob Donnan-Imagn Images

What does a top-level men's college basketball star cost in NIL dollars?

Let's just say it isn't cheap for schools to bring in top-tier talents.

Xavier Musketeers head coach Sean Miller speaks with Xavier Musketeers guard Ryan Conwell (7) in the second half of the NCAA Big East Conference Tournament quarterfinals game between the Xavier Musketeers and Marquette Golden Eagles, Thursday, March 13, 2025, at Madison Square Garden in New York City. Golden Eagles won 89-87.

Texas hopes big-time hiring of Sean Miller can resurrect the Longhorns

After a brutal collapse in the NCAA Tournament, Texas needs a reset, and fast.