One minute can become an eternity during a football game, especially if that minute is spent advertising a car and the game is the Super Bowl.

But viewers may not complain much while watching Kia’s 60-second commercial on NBC during Super Bowl XLVI – and some may even wish for a longer ad – which features super-model Adriana Lima in a barely-there bikini, MMA warrior Chuck Liddell (whose role was not clearly defined) and classic head-bangers Mötley Crüe turning the amps up to 11. Read the rest of this entry »

Mars Chocolate North America confirmed today that they would use Super Bowl XLVI as a platform to reveal the sixth M&M’S character, Ms. Brown, in 30-second commercial to air Feb. 5 on NBC. Read the rest of this entry »

Global fashion retailer H&M plans to make a big splash with its first Super Bowl commercial, which will feature international soccer star David Beckham touting the company’s new Bodywear collection. Read the rest of this entry »

Most people associate the Super Bowl with beer, chips and sugary snacks. The Dannon Co. wants NFL fans to have healthier options and is planning a fully-integrated marketing campaign for 2012 that would include its first commercial during the Super Bowl.

Dannon said a spot for its yogurt brand would air on NBC during the third quarter of the game, which will be played on Feb. 5 at Lucas Oil Stadium in Indianapolis. Read the rest of this entry »

Go Daddy, the company that manages to achieve a lot by showing less during the Super Bowl, will have a pair of commercials airing on NBC during Super Bowl XLVI on Feb. 5.

Go Daddy is advertising in its eighth consecutive Super Bowl broadcast, this time with two 30-second spots. Ad space is going for upward of $3.5 million per 30 seconds, according to industry analysts, although marketers with multiple spots generally pay less. Read the rest of this entry »

Audi of America is returning to the Super Bowl with a TV commercial that would mark its fifth consecutive appearance in the big game.

Although details of the commercial were not released, Audi indicated it would be in keeping with its previous Super Bowl creative that used humor to show how the brand represented the new and forward-thinking mindset of luxury car owners. Read the rest of this entry »

You might not be a fan of Larry the Cable Guy and might not need the relief that Prilosec OTC offers, but a trip to Super Bowl XLVI might stir your interest in both. Read the rest of this entry »