NBC Sports Network’s Costas Tonight Ratings Were Incredibly Low
Bob Costas debuted his interview show Costas Tonight on Thursday at 8pm on NBC Sports Network. Despite a guest list including David Stern, Gary Bettman and Floyd Mayweather Jr, the ratings were absolutely terrible. The show attracted just 31,000 viewers, which ranked it 2,054 out of 2,385 ad-supported programs on cable. It rated lower than a “TV Guide Infomercial” shown at 2am (No. 2,053). It was outdrawn by 14 NBCSN shows, 11 of them related to outdoor sports.
Costas is brilliant. He’s great with live TV. He can be borderline poetic. His interview of Sandusky was masterful. However, he’s not that engaging of a personality. What is the target demographic for a monthly show that’s just Costas talking to people in a cold studio? If there is a market, how does a show of reasonable quality with one of the network’s biggest names get promoted that poorly?
[Photo via Getty]
Previously: NBC Sports Network Off to Rocky Start With Abysmal Ratings
Previously: Will the New NBC Sports Network Aggressively Pursue ESPN’s Scott Van Pelt?
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7 Responses to “NBC Sports Network’s Costas Tonight Ratings Were Incredibly Low”
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March 3rd, 2012 at 6:44 PM
you left out that he’s pompous and condescending.
March 3rd, 2012 at 7:09 PM
you left out that he’s pompous and condescending.
he didn’t want to give anybody a chance to say pot, kettle, and all that
March 3rd, 2012 at 7:21 PM
Nice
March 3rd, 2012 at 7:55 PM
Sanctimony makes for poor rhetoric and for even poorer poetry.
March 3rd, 2012 at 9:26 PM
Being intelligent and articulate is not valued anymore. The comical sound effects and incoherent ramblings of Chris Berman are more in line with many sports fans these days.
March 3rd, 2012 at 10:35 PM
If there is a market, how does a show of reasonable quality with one of the network’s biggest names get promoted that poorly?
By burying it on a network that many cable/satellite providers put on a higher tier of sports channels — meaning that you have to pay to get it. And given the majority of Americans’ perception of hockey (NBC Sports’ current main draw), it’s unlikely that many people are interested in the channel. NBC is likely biding their time until the Olympics and hope people rush to discover the channel.
Until then…
March 3rd, 2012 at 11:08 PM
Being one of the 31,000 (I reviewed the show on a site that shall not be named) I was pleasantly surprised. It is Costas at his best. He’s not afraid to ask the tough question and some interesting stuff came out of it (e.g. Mayweather said he “can’t afford” to give Pacquiao an even split). Some of the topics were a bit dated (e.g. NBA Lockout with Stern) or too early (NHL lockout with Gary Bettman). Costas’ monologues were solid, and he probably should have opened with them and then gone interviews. But this is clearly going to be big draw IF they can land some more live sports to bring in the bigger audiences.