MLB team's 12th straight win means free burgers for an entire state

The Milwaukee Brewers are famous in Major League Baseball for staging a foot race among people wearing sausage costumes between innings at American Family Field.
Wednesday, the team treated the entire state of Wisconsin to a different fast food delicacy: hamburgers.
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Since the 1940s, the George Webb hamburger chain has promised free burgers to the entire state of Wisconsin if the Brewers — which began its existence as a minor league team more than 100 years ago — ever win 12 consecutive games.
Wednesday, the Brewers held up their end of the bargain by beating the Pittsburgh Pirates, 12-5, winning their 12th straight game in dominant fashion.
We’ve got buns, we’ve got burgers, we’ve got… a little prep work to do. 😉 The free burger date will be announced tomorrow, so no need to line up just yet. Trust us—it’s going to be worth the wait! pic.twitter.com/fXKcSzfXTN
— George Webb (@George_Webb) August 13, 2025
According to the burger chain's website, "we’re firing up the grills and getting the burgers ready. But here’s the deal: official details—the when, the where, and how—will be announced soon."
The Brewers last won 12 in a row in 2018: their final eight games of the regular season and their first four of the postseason.
George Webb says it handed out 168,000 free burgers in 1987, when the Brewers won 13 consecutive games.
Now, the Brewers are rolling again. Milwaukee has the best record in Major League Baseball at 76-44. And all of Wisconsin is eating it up.
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