Good of the Game? Nonsense. NFL Owners Gambled on Usual Hard Line Negotiating Style Working and Lost
Roger Goodell is sorry that you had to go through that, but wants you to know that it was short term pain for that old canard, “the good of the game.” That, more than any of the other stuff that came out of his mouth today, is the biggest load of nonsense.
Back when I wrote about yet another Roger Goodell versus DeMaurice Smith feud, I invoked the old David Mason song: “There Ain’t No Good Guys.” That’s important to remember here, when it comes to the negotiations between the referees and the NFL, there was no inherent right or wrong. If you could pay less for something, you would. If you could get more money for something, you would. Doesn’t matter how you dress it up. The market will dictate what is right.
The problem, and where the NFL erred, was in overconfidence in their typical negotiating style. The owners have been able to take hard line stances with players, and get some rollbacks in salary percentages (plus no curtailment of Goodell’s authority) because they knew they could outlast the players. They were dealing with a larger group of individuals with a wider variety of experiences, and a group more likely to show cracks.
The officials? Most have other jobs, most have had a longer lifetime to prepare and learn from life experiences, and most don’t have to worry about a 3 to 5 year window where they would be devastated if they missed a few payments.
Both sides to a negotiation have a “best alternative to negotiated agreement.” For the NFLRA, it was to sit back, be willing to miss a few checks, and trust that the replacements would not be adequate. For the NFL, it was to believe the public does not care about the officials, and any differences would be offset by a general public insatiability for football.
Before the start of the season, I wrote this:
My thought: the officials should absolutely call the league’s bluff here. Public outcry about officiating will dominate week 1. This will be true because there will invariably be bad calls (remember week 1 with Calvin Johnson two years ago), and that’s true even with the regular officials, but the din will be particularly loud here. The real range of referees, much like players, is broad, where the replacements will not outperform the best but may be near the bottom guys. We will see more questionable calls, just like we would see more questionable passes if everyone started their 3rd string quarterback.
The outcry, though, will be immense. Go ahead and start prepping the articles of outrage now. The NFL seems to be trying to squeeze every dollar. The officials, unlike the players, though, have longer careers and hopefully have planned for this. Also, whereas the outcry if last season had not started on time would have focused on the players to some extent, I think most will blame the league for not protecting their product here. Sit back and wait, officials, and let the NFL proceed with replacement referees. I don’t think it will hurt you in the long run.
It took two weeks longer than I thought, as it built up like kindling, and then Monday’s game lit the spark sending it up in flames for conditions that were ripe. The NFL guessed wrong. They lost. These officials guessed right–guessed that they could withstand a few checks until opinion swung forcefully.
It happens. But this wasn’t for the good of the game. That’s a load of bull, nothing either side did here was for the good of the game, it was an attempt to be a little better for them. The problem from the NFL’s perspective is they clung so strongly to their negotiation tactics that they didn’t see the bigger picture. They built the Death Star but left that shaft open, and if you are running the Death Star, you can’t risk disaster over a few more figurative pennies (seven figure pennies, granted).
Nothing today has made “the game” better. The officials have a nice gig, sure, and they got some more money. That, and a certain bull-headed stubbornness demonstrated by the owners, is as American as it gets. Don’t dispense sunshine where it don’t shine, though.
[photo via US Presswire]

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52 Responses to “Good of the Game? Nonsense. NFL Owners Gambled on Usual Hard Line Negotiating Style Working and Lost”
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September 27th, 2012 at 1:02 PM
Roger Goodell is under the assumption that everyone aside from him is an idiot. Given that he’s married to this, it’s hardly surprsing.
September 27th, 2012 at 1:03 PM
I understand and agree with the “direct your criticism at the owners, less at Goodell angle”… but I would think it’s his job to present a clear-headed cost/benefit analysis and strategy for shit like this. Not a good job, fella.
September 27th, 2012 at 1:05 PM
Watching Goodell’s presser on NFLN now. He seems so insincere whenever he steps to the mike. A real CYA type of guy.
September 27th, 2012 at 1:05 PM
Of course the NFL caved after it cost the Packers a game.
September 27th, 2012 at 1:06 PM
I understand and agree with the “direct your criticism at the owners, less at Goodell angle”… but I would think it’s his job to present a clear-headed cost/benefit analysis and strategy for shit like this. Not a good job, fella.
That’s not inconsistent with this. Blame owners for decisions on what the proper leverage points were.
You can blame Goodell for his own comments and PR stances today, though.
September 27th, 2012 at 1:06 PM
you are awarded 1 pat on the back. 1 pat only.
/i keed, i keed
September 27th, 2012 at 1:07 PM
Absolutely. I wasn’t disagreeing with your opinions in the post, just throwing my two cents in.
September 27th, 2012 at 1:08 PM
Score one for the 99%.
September 27th, 2012 at 1:08 PM
When the commissioner says “good of the game,” he really means “good of the owners.” “Good of the owners” means more $$$ in their pockets.
September 27th, 2012 at 1:09 PM
Could someone explain to me how the replacement refs or the league put the players in danger? I’ve been seeing this point bitched about a lot on twitter today and I just do not get it. If they players are the ones inflicting damaging blows because they know they can get away with it, how are they not still the ones to blame more than anyone?
September 27th, 2012 at 1:09 PM
Bingo.
September 27th, 2012 at 1:10 PM
I get a real Mark Dayton (governor of MN) vibe from Roger Goodell, like he has zero confidence and is in wayyyy over his head. I mean that strictly from watching him speak.
September 27th, 2012 at 1:11 PM
If Goodell doesn’t leverage this whole mess in some way in order to gain influence in future dealings with “The Owners” as a whole, Goodell should be replaced, period.
September 27th, 2012 at 1:11 PM
I like this post, mostly because it’s pretty clearly directed at one particularly insufferable “know-it-all” commenter.
September 27th, 2012 at 1:13 PM
Prior to last year, the NFL provided training to refs regarding recognizing head injuries and other training related to player safety. The replacement refs didn’t get this training. Also, while the real refs can’t stop a player from taking a cheap shot or helmet to helmet hit, they are better able to control a game so these things don’t happen.
September 27th, 2012 at 1:13 PM
it’s pretty clearly directed at one particularly insufferable “know-it-all” commenter.
which one?
September 27th, 2012 at 1:14 PM
I get that but how is this not the players’ fault for gaming the system?
September 27th, 2012 at 1:15 PM
Probably depends on ones political affiliation.
September 27th, 2012 at 1:15 PM
That’s the reason you need referees.
September 27th, 2012 at 1:16 PM
So then I shouldn’t feel sorry for any players from this generation that pull a Seau?
September 27th, 2012 at 1:16 PM
This would require people to admit that its not just about the refs. Won’t see that sort of admission on this site.
September 27th, 2012 at 1:17 PM
Also, I wouldn’t say the owners “lost.”
The pension goes to 2016, then it switches to a 401(k). Full-time officials will be allowed. And the league has the ability to add three back-up crews.
September 27th, 2012 at 1:18 PM
Pfft, that could be any of us. That could be all of us. C’mon, man. You gotta name names.
September 27th, 2012 at 1:18 PM
Public relations disaster during this stretch of games. Just an awful, senseless approach.
September 27th, 2012 at 1:19 PM
I’m just excited for the raucous ovation the refs are going to get once they take the field tonight…. before they get booed out of the building by the 4th quarter.
September 27th, 2012 at 1:19 PM
I don’t totally buy this point of the argument, but the idea is that competent officials are able to maintain order in a game and prevent the physicality from going from “hard-nosed football” to “dirty and cheap.” There is no doubt the replacement failed miserably at this.
Of course, the blame lies in many and players and coaches, who perpetuated it. However, the small distance between winning and lose (and job security) can understandably push people to test the limits and is part of the reason we love football so much. So I can understand why it happens.
September 27th, 2012 at 1:20 PM
Public relations disaster during this stretch of games. Just an awful, senseless approach.
Yup. Regardless of which side you were on, (I actually didn’t have a problem with the NFL locking them out… the referees were asking for a lot) the NFL PR handling it like the fans are all a bunch of dumb sheep was aggravating.
September 27th, 2012 at 1:22 PM
They definitely overplayed their hand and probably gave back more than they wanted to. Whether that constitutes “lost” is going to depend on what side you are on.
September 27th, 2012 at 1:23 PM
Lotta people saying this, but I bet the NFL suffers ZERO fallout from this. For every fan they lose, I bet another one starts following. I doubt anyone but the owners lose a dime in revenue other than what they lost in paying the regular refs. This does nothing to change the inelastic demand of the NFL. The machine wont be stopped, and it certainly wont lose money or fans from this.
September 27th, 2012 at 1:23 PM
It might take a week or so, but should also see the time of games start to decrease. It’s been three weeks and I have yet to see the start of the 4:25 game.
September 27th, 2012 at 1:23 PM
Hey I know for a fact my omniscience is not my fault.
September 27th, 2012 at 1:26 PM
I think it’s more nuanced than that. That this compromise and agreement happened this week is not just some weird coincidence. The owners were worried about long-term damage to the product. And their ability to wage the next labor battle without fan outrage. This did not help.
September 27th, 2012 at 1:26 PM
https://twitter.com/MikeNYC24/status/240943933469908994
September 27th, 2012 at 1:27 PM
Exact same argument was used to say that the owners and Goodell wouldn’t budge one inch in negotiations. It was wrong then, and it’s wrong now. Labor unrest always has a negative impact, even if it’s not reflected immediately on the P&L.
September 27th, 2012 at 1:27 PM
@ohheelyeah: No one is saying that. The NFL is far too strong a product to truly suffer from this. As Kramer would say, that’s cooky talk.
BUT, they handled this stretch of hell like their PR staff was headed by Snooki and a box of edible thongs.
September 27th, 2012 at 1:28 PM
Ohhellyeah, for a guy who typically has an opinion that favors the owners, are you calling them dumb for settling this? You think they should have just kept the lockout forever since demand is inelastic?
September 27th, 2012 at 1:29 PM
Guess that’s fair. Can see where’s there’s blame with the league, but we should keep this in mind when this crop of players doesn’t live past fifty. Again, comparing it to smoking, nobody has sympathy for a person my age who gets lung cancer, we knew the risks.
September 27th, 2012 at 1:29 PM
Liskodamus
September 27th, 2012 at 1:30 PM
Lol. I don’t know whether to be flattered, or creeped out, by “jthussler” not only following but apparently bookmarking a tweet of mine from 4 weeks ago, considering I don’t really have any idea who he is (at least not by his current name).
September 27th, 2012 at 1:30 PM
Kid’s got great hair in that pic.
September 27th, 2012 at 1:32 PM
It appears he had that one in the holster all week, waiting to fire.
September 27th, 2012 at 1:32 PM
I don’t know whether to be flattered, or creeped out, by “jthussler” not only following but apparently bookmarking a tweet of mine from 4 weeks ago, considering I don’t really have any idea who he is (at least not by his current name).
It’s really not that hard to scroll down a couple pages.
September 27th, 2012 at 1:36 PM
Bolded is key for players. Because of the salary structure (non-guaranteed contracts) players are encouraged to hide injuries, including concussions, because they won’t get paid. Maybe they make it through that year, but the team threaten to cut the player, leading to a re-negotiation or the player is cut.
So there’s a tension between player safety and player job security. In other words, why would I report an injury when I know doing so may cost me money?
September 27th, 2012 at 1:38 PM
did they lose money? If not, they didn’t lose.
September 27th, 2012 at 1:38 PM
Miggie’s reply on that tweet made me laugh. Now that everybody’s pretty much done with this thread and nobody’s here to answer, doesn’t it make a difference for the refs that their union ranks are loaded down with lawyers? That probably helps them when it’s time to bargain. But I actually agree with Mike that it’s a long-term win for the owners, anyway. They didn’t give the refs everything they wanted
September 27th, 2012 at 1:39 PM
From a litigation stand point (way out my depth) as an employer required to provide work place safety standards using best practices you cannot employ people in a smoking environment. Argue that the NFL was ignoring head trauma for years* and is performing a ‘make-up call’ with rule changes presently after years of unsafe workplace standards. From a legal standpoint it’s on the NFL but of course from a personal standpoint the onus is on the individual ultimately.
* X-files last night when the teenagers become super fast for standing in a cave Scully made a comment on unbelievable head trauma seen in tests that could only be associated with someone elderly or a 15 year pro-football career. ‘Rush’ Episode aired in 1999.
September 27th, 2012 at 1:41 PM
RT’d into my feed this week. Take it however you want it I couldn’t care less.
September 27th, 2012 at 1:43 PM
the NFLPA should take notes from the officials b/c the got hosed during their CBA negotiations.
September 27th, 2012 at 2:13 PM
This just seems another garbage bash the League post. This nonsense that the league caved is not accurate. Not according to what am reading is the outcome. It was never about the upfront moneys, but the pension and accountability. And it seems the league will have their way.
September 27th, 2012 at 2:22 PM
Is that a grown-up Jimmy Neutron in the pic?
September 27th, 2012 at 2:24 PM
X-Files was really a documentary smuggled to us by patriots from the future.
/ Conspiracy theory’d
September 27th, 2012 at 2:42 PM
Are the real officials back at work before the owners wanted them to be? Yes? Then they caved.