This year, the University of Texas sold alcohol at football games for the first time, and the results are illuminating.
That the school made $1.8 million on alcohol sales is not surprising, considering Texas welcomed more than 540,000 people to Darrell K. Royal Memorial Stadium this season.
The shocker is in the tastes of those half-million fans.
UT sold 62,275 Miller Lites this year, more than Coors Light (second-place) or Bud Light (third). This qualifies as a major upset. Anheuser-Busch InBev dominates the beer world with a 45 percent share in the U.S.. MillerCoors is a distant second at 26 percent.
But as anyone who’s ever had a Lone Star can attest, Texans have a unique palate when it comes to beer. Perhaps this shouldn’t be surprising since notable Longhorn supporter Matthew McConaughey’s family appears to be big Miller Lite fans–his brother even named his kid Miller Lyte.
After Bud Light, it went Blue Moon, call liquor, and two hard ciders.
The full list, gathered by the Houston Chronicle, went like so:
Miller Lite: 62,275 sold, $493,856 made
Coors Light: 57,901 sold, $433,290 made
Bud Light: 24,838 sold, $182,828 made
Blue Moon can: 8,327 sold, $69,920 made
Call liquor: 7,818 sold, $84,620 made
Crispin Hard Cider can: 7,566 sold, $67,291 made
Redd’s Apple Ale: 7,348 sold, $63,411 made
Dos Equis: 4,915 sold, $42,109 made
Coors Original: 4,848 sold, $37,963 made
Uncle Billy’s Green Room IPA: 3,901 sold, $34,322 made
St. Arnold Lawnmower: 2,946 sold, $25,977 made
Independence Power & Light: 2,883 sold, $25,576 made
Michelob Ultra: 2,778 sold, $21,005 made
Hops & Grain Zoe: 2,697 sold, $24,041 made
Shiner Bock: 2,671 sold, $22,754 made
Wine: 2,401 sold, $17,864 made
Premium liquor: 2,048 sold, $26,321 made
House red wine: 2,006 sold, $14,504 made
Lone Star: 1,725 sold, $13,426 made
Well liquor: 1,629 sold, $14,392 made
Summer Shandy: 1,600 sold, $14,015 made
Harvest Patch can: 1,426 sold, $12,679 made
Premium wine: 738 sold, $6,289 made
Blue Moon draft: 534 sold, $4,806 made
Bloody Mary – Tito’s: 409 sold, $4,499 made
Crispin Hard Cider draft: 402 sold, $3,618 made
Mimosa: 346 sold, $2,768 made
Harvest Patch Shandy draft: 168 sold, $1,512 made
Super premium liquor: 102 sold, $1,512 made
Bloody Mary – Smirnoff: 54 sold, $486 made
Bloody Mary – Dripping Springs: 23 sold, $207 made
Liquor floater: nine sold, $27 made
Pretty populist tastes for a bunch of alleged tea-sippers.