Tom Brady’s business partner and personal guru Alex Guerrero is a “glorified snake oil salesman” accused of impersonating a doctor and making unsubstantiated claims that his products cure cancer and concussions, according to a report in Boston Magazine.
Guerrero was described in a New York Times profile as Brady’s “spiritual guide, counselor, pal, nutrition adviser, trainer, massage therapist and family member” Additionally, he is the godfather of Brady’s younger son, Ben.
The Boston Magazine piece looks at two so-called miracle products hawked by Guerrero. The first, Supreme Greens, was the subject of an infomercial that ran on Spike TV and Women’s Entertainment among other channels. In the ad, Guerrero, who presents himself as a doctor, claims the nutritional supplement worked wonders on terminally ill patients afflicted with everything from cancer to AIDS to Parkinson’s Disease.
At one point he attests 192 of the 200 terminal patients in his eight-year study were still alive, thanks to his product.
"Those weren’t the only extraordinary claims Dr. Guerrero made. He also “promoted the product as, among other things, an effective treatment, cure, and preventative for cancer, heart disease, arthritis, and diabetes, and as a means of achieving substantial weight loss of up to 80 pounds in 8 months,” according to a complaint filed by the Federal Trade Commission. In addition, the FTC noted, Guerrero and his associates “claimed that Supreme Greens can be taken safely by pregnant women, children—including children as young as one year old—and any person taking any type of medication.” If anyone cared to look closely, however, there were a couple of problems with Dr. Alejandro Guerrero’s claims. First, he wasn’t a doctor of any kind—not a medical doctor, as he admitted in the infomercial—or a doctor of Oriental medicine, as he claimed to business associates, according to a sworn affidavit. The FTC would eventually bar Guerrero from ever again referring to himself as a doctor. In truth, Guerrero’s degree was a master’s in Chinese medicine from a college in California that no longer exists. The other problem, of course, was that Alejandro Guerrero’s Supreme Greens was a sham. Total nonsense. Modern-day snake oil. “This is just out and out quackery,” says Barrie Cassileth, a bona-fide PhD in medical sociology and the founder of the Integrative Medicine Service at the Memorial Sloan Kettering Cancer Center, who helped the FTC investigate Supreme Greens."
Additional sketchiness is carefully detailed, including Guerrero continuing to pass himself off as a doctor after being barred by the FTC from doing so.
So what does all this mean for Brady? For now it means he has a right-hand man with an undeniably checkered past. That detail seems to have escaped media scrutiny for long time but now won’t be kept under a rug any longer.
This is only my opinion, but it has to be a blow for a man who will seemingly go to great lengths to preserve his reputation to have this story published. It’s tough to spin the facts and the facts certainly don’t fall in Guerrero’s favor.