Minute Media, the parent company of The Big Lead, announced last week that it is acquiring The Players' Tribune, Derek Jeter's players-led site. Minute's CEO Asaf Peled joined the Glass Half Empty podcast to discuss the acquisition:
- How long were talks in the works, who approached whom, and how Minute Media plans to create synergies between its existing platforms and TPT.
- Minute Media's international soccer footprint via the company's flagship property 90min.com, and all the opportunities that opens up with TPT.
- Continuing to add more audio and especially video content to TPT.
- Whether the successful acquisition of Mental Floss indicates more deals coming in the culture/lifestyle space, and if the site's evergreen ethos is transferable to sports.
- How will the company reconcile editorial guidance with its suite of sites as it pertains to athletes who are Players' Tribune contributors?
- How scary is the thought of a Google algorithm change that wipes out or substantially decreases outbound traffic like what happened with Facebook?
- The process of raising over $100 million, and how the company expects to become profitable.
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