Kobe Bryant Trademarks Phrase Touting Titles Over Friendships

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Kobe Bryant formed Kobe, Inc. in 2014, and has invested in the sports drink BodyArmor, as well as The Players Tribune. Last month he filed for trademarks pertaining to his final season. Evidently, he’s not yet done scratching that itch for proprietary usage of catchphrases. I’m fully expecting to see people sporting this slogan on t-shirts come summertime.

[Photo via USA Today Sports Images]