Jordan Shipley Milks Elk For Very Funny #brand April Fools' Video

April Fools’ Day is the worst. And #brand-generated viral content is the worst the other 364 days each year. Still, every once and a while, somebody puts together something worthy of your time even when that something is trying to sell you something.

Enter Jordan Shipley, Jordan Shipley’s wife, Jordan Shipley’s dad, Colt McCoy and a product. The premise is that Shipley started milking elk after he retired from football. The visuals – like Shipley whispering to and then chasing an elk – are tremendous. The line delivery by everyone involved is just as good. This is good #content that involves two former Texas Longhorns.