Jeweler Promises Free Jewelry if Memphis Scores Kick Return Touchdown in Opener and You'll Never Guess What Happened Next

Memphis beat Louisiana Monroe on Thursday, 37-29. Memphis took a 20-7 lead into halftime. Then to start the second-half, Tony Pollard returned the kickoff 99 yards for a score. This cost someone a lot of money.
A Memphis jeweler ran a promotion that if you bought anything during the 3 weeks leading up to Memphis’ season opener, your jewelry would be free if the Tigers scored on a kickoff to start either half. They did, so it is.
If he takes it all the way, you don't have to pay! ???
— Robert Irwin Jewelers (@RIJewelers) August 14, 2017
? https://t.co/LuLaGJqaCA #KickoffSale #CollegeFootball #MemphisvsULM #Memphis pic.twitter.com/TXT3Zsngu5