Eugenie Bouchard Remains Sponsor-Friendly, Despite Falling Outside the WTA Top-50 Again


Eugenie Bouchard posted a picture to Twitter on Tuesday, promoting her Snapchat. On Wednesday the Women’s Tennis Association rankings were updated and Bouchard had fallen outside the top-50 to #51. And it comes almost exactly two years after she was the 5th-ranked women’s single player in the world.

Bouchard made the 2014 Wimbledon Final and she lost to Petra Kvitová. A few weeks later she made it to a career-best #5 ranking. She then spent the rest of 2014 and the first half of 2015 in the top 10 before her decline began.

In September 2015 she suffered a concussion after she slipped and fell in the locker room at the U.S. Open. She decided to take legal action, which apparently has no end in sight.

Earlier this year she climbed back to #37 before dropping #62, her worst ranking since June 2013. Earlier this month she lost in the second round of the WTA Coupe Banque Nationale. Her opponent was 162nd-ranked Alla Kudryavtseva.

Her latest issue is shin splints which kept her from traveling to tournaments in China. Who knows what the rest of the year holds for Bouchard on the court, but her commitment to Nike leggings and social media remains strong. As does the attention of sponsors.