ESPN 3D May Be In Danger Because Nobody Wants To Watch 3D Television
We already know that 3D television is a bust. That goes without saying after 3D set manufacturers refused to make the televisions laserdisc-compatible. Well, this isn’t good for ESPN who has a whole channel in three dimensions. From the New York Post:
At one point last year they were actually openly questioning whether they were going to go ahead into year two,” tech analyst Phillip Swann told The Post.
The problem is plain, he says. Most of the advertisers on ESPN 3D are the set manufacturers themselves.
And of sales of 3-D TVs show no signs they are going to pick up anytime soon.
“If those guys start to get cold feet, then I suspect ESPN 3D will bow out,” he says.
Even the visionary businessman who helped Avion Tequila go public isn’t buying what 3D is selling.
“3-D on TV is a bust,” says Mark Cuban, owner of the Dallas Mavericks and head of HDNet.
“On the Mavs run to an NBA championship, despite me always throwing stuff at the 3-D cameras and having fun with them, not a single person mentioned the 3-D broadcast to me.”
This isn’t surprising. 3D is an awful and annoying fad. Seeing movies in 3D is either tedious or pointless. No one wants to wear glasses while they watch television or a movie. Most of the time, there’s nothing to 3D-ify. My personal breaking point was when I saw The Help in 3D. It was cool to see Emma Stone teach those maids to play football, but I would have cried just as much in two dimensions. Enough is enough. It’s time to walk away from 3D.
Previously: ESPN 3D TV Exec: Scratch That Niche
Previously: ESPN and NHL Reunited By 3D TV?
Previously: AT&T Drops ESPN 3D Off The Deep End