Tennessee student Breana Dodd is dating Tennessee Volunteers wide receiver Josh Smith. She has cultivated an Instagram following. She is now using that following to promote Jolly Ranchers.
We presume Jolly Ranchers is paying Dodd for this ad placement . She includes the “#ad” lest anyone mistake this for an unbidden candy endorsement (Media members take note). If that’s the case, she is now earning more endorsement income than every college football player combined.
If being involved with the Tennessee Volunteers’ third-leading receiver has marketing pull, we imagine playing for the Tennessee Volunteers may have some endorsement potential in an open marketplace.