Bo Jackson Embraces Tecmo Bowl Dominance In New Ad

Bo Jackson and Tecmo Bowl will always be linked in the minds of anyone who has ever played sports video games. He was easily the most dominant player in the history of gaming and no one can make any valid argument against that statement — if you say, “Yoshi in the original Mario Kart” or “Guile in Street Fighter” were better, I will fight you.

Jackson has finally publicly embraced his legendary video game status in a new ad for the 2017 Kia Sorento. Enjoy:

Man that brings back some memories. If you’re not familiar with how dominant Jackson was in the original 1989 release of Tecmo Bowl and the 1991 version, Tecmo Super Bowl, just watch:

Greatest video game character ever. There’s no debate.