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As if There Weren't Enough NFL Sunday Pregame Shows, CBS Sports Network is Doing a 4-Hour One

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[ASIDE: Could I be swayed if the shows had a different format with slightly different casts? Sure. It happened to me with NBA Countdown on ESPN this year.]

However, the ratings for these shows are large. People tune in. [Counter argument: You could put up anything before or after an NFL game on CBS or Fox and get monster ratings.] America’s insatiable appetite for football seems to be at its peak. Any chatter about the sport’s brand being “damaged” by  head injuries or numerous arrests simply isn’t accurate (yet).

The show will be called “That Other Pregame Show,” and its last hour will air against “The NFL Today” on CBS. Staffing decisions still have not been finalized, but CBS will use some of its NFL talent on the show. It also will have new faces on the set. The show will compete against similar offerings on ESPN and NFL Network

The good news? More TV jobs! The bad news? Well, there’s no bad news here. It’ll sell advertising because they’ll bring Simms and Marino on a sales call or two, and boom, profits. Hundreds of people will watch – probably. [via Sports Business Journal]