Alex Gordon, Royals Aim to Stop Traffic with Creative Billboard

By Mike Cardillo

Alex Gordon’s face-first slide is so impressive it destroys billboards … at least that’s the aim this newly-installed billboard on Northbound I-35 near Kansas City.

From a creative standpoint, this billboard scores highly. How effectively it will sell the 2014 “Roya” season, is an entirely different question. Then again, maybe Kansas City’s marketing department is going for the whole subliminal advertising thing.

As with almost everything, the billboard allows for a golden era Simpsons reference. Hopefully the Royals will have as much success with their new billboard as Springfield-area English Muffin advertisers.

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