Why Is LeBron Chiding the Media for His Obvious Kevin Love Sub-Tweet?

On Saturday night, LeBron James tweeted:
Stop trying to find a way to FIT-OUT and just FIT-IN. Be apart of something special! Just my thoughts
— LeBron James (@KingJames) February 8, 2015
The capitalized FIT IN and FIT OUT words were an obvious reference to an October quote from Kevin Love — who had been comparatively struggling to find his role in Cleveland — and LeBron admitted after the game, via Cleveland.com, that the similarities are “not a coincidence, man.” This morning, he changed his tune:
I like u guys a lot(Media) but don't try and make a story cause it looks good. If I have a problem with a teammate or anyone I'll say to....
— LeBron James (@KingJames) February 9, 2015
their face and not over social media. That's corny and wack! So good try again my friends(Media), I still love you guys.
— LeBron James (@KingJames) February 9, 2015
Yep, it’s the media’s fault you subtweeted your struggling teammate. Nevertheless, these dumb squabbles will all go away in a hurry if Love keeps playing like he did yesterday when he scored 32 points and went 7-8 from 3-point range.