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What Does PC Twitter Even Mean?

On Friday, my boss Jason McIntyre and Big Cat (Dan Katz) of Barstool Chicago were having a conversation about how PC Twitter, in rising as one to rip Clay Travis (who joined our site for a discussion earlier this week), actually served to functionally promote his brand. I invited them on the podcast to discuss this dynamic, and seek to define PC Twitter. We tried to do that, and later discussed some broader dynamics in sports media.