VIDEO: CBS' AFC Championship Intro With John Malkovich is Brilliant and Meta

By Kyle Koster | Jan 21 2018

Television Law 101 requires all major sporting events be preceded with dramatic opening segments overselling the drama to come. And that’s not a bad thing. These pieces get our juices flowing. Something IMPORTANT is happening, our big dumb brains finally realize.

CBS decided to turn today’s AFC Championship intro into a meta thinkpiece starring John Malkovich. The result is a pure brilliance.

The NFL’s David vs. the NFL’s Goliath, for the right to play in the Super Bowl.

Our tease for @Jaguars-@Patriots featuring @JohnMalkovich will get you AMPED for the AFC Championship Game on CBS. pic.twitter.com/DYClwgcTAW
— CBS Sports (@CBSSports) January 21, 2018

Very clever way to play up the David vs. Goliath angle with a wink and a nod. Someone deserves a raise.