The NFL is coming to Twitter according to Bloomberg. It was reported this morning that Twitter won the bidding for NFL Thursday Night Football games. The social media site beat Verizon, Yahoo!, Amazon and Facebook for the online rights.
As Bloomberg points out, this is the NFL’s way to reach cord-cutters. On top of that, selling ads around NFL games could be a valuable way for Twitter to actually make money without implementing some insane pay-to-tweet system.
Finally, here’s a bad joke about Twitter broadcasting football games: Expect NFL rosters to be expanded from 53 players to 140 characters.
Update: Roger has confirmed.