SportsCenter Is Tweeting Relentlessly About Drake's 'Certified Lover Boy'

Everyone is talking about Drake's new album Certified Lover Boy this morning. That includes a bunch of your favorite sports brands. No one has leaned into it quite as hard as SportsCenter though. ESPN's flagship show is pushing the album hard today, with five tweets in roughly 24 hours.
It started Thursday afternoon as SC's social media team kicked off its round-the-clock lovefest:
Name a sporting event anticipated as much as Certified Lover Boy ?
— SportsCenter (@SportsCenter) September 2, 2021
Continued after midnight ET when the album dropped:
Drake after collecting all of the features on CLB: pic.twitter.com/ZFnzZcWxbl
— SportsCenter (@SportsCenter) September 3, 2021
They made a Stephen Curry-LeBron James reference:
Drake and Hov on Love All ??@StephenCurry30 x @KingJames pic.twitter.com/EHeeIwwodU
— SportsCenter (@SportsCenter) September 3, 2021
Then showed what Tom Brady was saying about it:
Tom Brady feels left out after not being featured on CLB ?
— SportsCenter (@SportsCenter) September 3, 2021
(? @TomBrady) pic.twitter.com/mm2bUPi2LL
And now they've decided to put him in the rafters:
We've heard enough.
— SportsCenter (@SportsCenter) September 3, 2021
Put him in the rafters ? @Drake pic.twitter.com/ar98Ll82gK
I get that Drake intersects with sports a lot and that he uses a ton of sports references in his lyrics, but this feels like a bit much. ESPN's main account has even gotten into the mix:
Peep Kawhi in Drake's music video ? pic.twitter.com/XOcAm4JxSQ
— ESPN (@espn) September 3, 2021
We're all for promotion Drake's album, but come on SC, tone it down a little.