Ronaldo's Anti-Soda Pro-Water Message Cost Coca-Cola $4 Billion

Cristiano Ronaldo apparently cost Coca-Cola $4 billion by removing the two Coke bottles from a table before his press conference.
Rondalo, who does not appear to endorse any sugary beverages, then said, "agua," indicating that people should drink water instead.
Football star @Cristiano Ronaldo removed two bottles of tournament sponsors Coca-Cola as he entered a #Euro2020 news conference before encouraging people to drink water.
— Sky News (@SkyNews) June 16, 2021
Watch more videos from Sky News: https://t.co/gQ5Raqks0q pic.twitter.com/XiKgBrgjw0
And then the money disappeared. Via ESPN:
Coca-Cola saw its share price drop by 1.6% to $55.22 soon after Ronaldo's actions. The market value went from $242bn to $238bn -- a $4bn drop.
Coca-Cola, an official sponsor of Euro 2020, responded in a statement that "everyone is entitled to their drink preferences" with different "tastes and needs."
French midfielder Paul Pogba made a similar move on Tuesday when he removed a Heineken from the table. Unfortunately for him, Heineken remained one of the twenty or so advertisers on the backdrop behind him.
Pogba doing a Ronaldo ? pic.twitter.com/Tsbdgjv24n
— ESPN FC (@ESPNFC) June 16, 2021
It's quite a financial system we have here where a soccer player suggesting people drink water can affect billions of dollars for a soda company. Basically science tells us we need both to live. That's why Coca-Cola produces soda in addition to its various water brands.