Michigan Unveils Special Outback Bowl Uniforms, Horrifying Matte Helmets

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Persistent tweaks to generate short-term sales boosts. Clumsy adoption of trends past their sell by date. Michigan’s once iconic uniform has become delivery pizza. The matte helmet is stuffing banal mozzarella into the crust.

Looking at the nation’s top revenue programs the secret is really…having an iconic uniform and seldom (if ever) deviating from it.