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James Harden Continues Brazen Adidas Cross-Marketing Campaign At Manchester United

Correction and Clarification: Zlatan Ibrahimovic has not switched Adidas. There were reports of him doing so over the summer. He wore Adidas cleats during a Sweden training and wore Adidas branded sneakers to his Manchester United unveiling. Though, he has still been wearing Nike cleats on the pitch. He launched his own apparel line this summer, that does not make soccer cleats. 

First we had Adidas sponsored soccer players casually wearing Adidas basketball jerseys. Now we have Adidas sponsored James Harden hanging out with soccer megastars Paul Pogba, who switched to Adidas this year, and Zlatan Ibrahimovic.

Coincidentally, both also transferred to Adidas’ most prominent club affiliate, Manchester United, this summer.

Pogba, of course, casually wears his James Harden jersey on his days off at his second job dispensing ice cream.