DAZN and SiriusXM have teamed up to launch a daily boxing show featuring Akin “Ak” Reyes and Barak Bess, which will debut today, The Big Lead has learned. The Ak and Barak Show show will debut weekdays from 12:00-3:00 pm ET on SiriusXM Fight Nation.
VP of Talent for DAZN Josh Santry said the following:
"“We’re thrilled to announce The Ak and Barak Show on SiriusXM as these off-platform collaborations are core to our strategy to help grow the DAZN brand. Ak and Barak provide a fresh voice within the boxing community that is underscored by spectacular relationships with fighters and a comprehensive approach to covering the sport.”"
Reyes and Bess will be seen at DAZN's marquee boxing events with their new show. This is also a way to expand the brand and introduce the personalities to an audience outside of DAZN's paywall.
DAZN is a platform that remains highly intriguing around the sports world. Outside of its lucrative investment in boxing, the steaming service airs ChangeUp -- MLB whiparound show -- and The Pat McAfee Show.
Having more of its personalities on SiriusXM, or building a daily lineup around McAfee, seemingly should be a high priority for the company moving forward.