Today emerging as Official Unofficial Team Name Day on The Big Lead was unexpected yet not, on balance, a bad thing. It's nice to tackle the unimportant stuff over and over and over again every once in a while. Not content to let the Washington Football Club and Vagabond Blue Jays have all the fun, Charlotte's new MLS expansion team announced its moniker this morning.
Charlotte FC isn't going to win any awards for creativity. But it's fine and the color scheme is top notch. One thing to rethink, though, is making CLT!, CLT!, CLT! a recurring chant. Or recurring anything. Certainly don't write it out.
Flirting with disaster each and every time.
Perhaps relevant thing I've yet to fact-check:
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.