Barstool CEO Erika Nardini Discusses SiriusXM Radio Launch, Revenue Diversity, Controversies
Erika Nardini, CEO of Barstool Sports, joins the podcast this week! We discussed:
- The lineup for Power 85, the Barstool Radio station launching on SiriusXM on Wednesday. What are the goals for the channel?
- What is the revenue pie chart for Barstool like, considering partnerships with platforms like SXM, Facebook, and Snapchat; merchandise sales; direct sponsorships; PPV for events such as Rough N Rowdy boxing; podcast advertising; and web display?
- Is linear television still in the cards?
- The Barstool Van Talk/ESPN dissolution.
- The plusses and minuses of Barstool potentially being acquired again.
- How she responds to criticism of Barstool, and an argument that she is a shield for misogyny.
Hope you enjoy!