Al Michaels Crushed the "Dilly, Dilly" Ad Read

Kyle Koster

“Dilly, Dilly” was a phrase Americans briefly enjoyed this football season. Bud Light is still using it to sell beer. Al Michaels, being the professional he is, voiced the words during an ad read early in the Atlanta Falcons-Philadelphia Eagles game. He gave a nice little take on it too — with a hint of uptalk at the end.

This right here is why he’s one of the best in the business.