Hyundai Motor Co. said it is planning to run as many as five TV commercials during Super Bowl XLIV, which will air on NBC Feb. 5.

According to North American CEO John Krafcik, the Korean-based automaker is purchasing time for two ads on the pre-game show, a 60-second spot to air just before kickoff and two during the first and third quarters of the game, respectively. Read the rest of this entry »

If your main product is soup, and you are an official partner of the NFL, you should be able to put a relevant campaign together for Super Bowl XLVI.

No problem, says Campbell Soup. The company has unveiled a sweepstakes offering ten consumers the opportunity to win a trip for two to attend Super Bowl XLVI in Indianapolis on Feb. 5. Read the rest of this entry »

When it comes to counting down to major events, 100 days to go is a number that presenters, marketing partners and participants like very much.

Which is exactly where we were on Oct. 28: 100 days to go until Super Bowl XLVI at Lucas Oil Stadium in Indianapolis on Feb. 5, 2012. Read the rest of this entry »

It is a time-honored tradition that teams that win championships are invited to the White House to meet the President.

After the Chicago Bears defeated the New England Patriots, 46-10, in Super Bowl XX, the team was scheduled to go to Washington to meet with then-President Ronald Reagan.

Unfortunately, two days after the win, the Challenger Space Shuttle exploded soon after takeoff, which led to the canceling or postponing of many national events. Read the rest of this entry »

Pro Football Hall of Famers Steve Young, Jerry Rice and Deion Sanders star in a multi-media push for Van Heusen “urging men to step up their style” for an opportunity to win an ultimate fan experience at Super Bowl XLVI.

Sanders is new to the Institute of Style campaign, in which Young and Rice were featured last season.

The effort is being marketed in conjunction with GQ magazine and ESPN, which has previously partnered with Van Heusen on the “Fans Choice Football Hall Of Fame” campaign. Read the rest of this entry »

Peyton Manning may be out of sight due to his on-going neck problems, but he is not out of mind among NFL fans and consumers.

Manning of the Indianapolis Colts and fellow quarterback Drew Brees of the New Orleans Saints are among the NFL’s most marketable players, according to data released from the just-released The Marketing Arm’s Celebrity DBI, described as an “independent index that quantifies consumer perceptions of more than 2,800 celebrities, including more than 50 active NFL players.”

Only two active NFL players are recognized by greater than 80% of US consumers: Peyton Manning and Michael Vick, according to the report. Read the rest of this entry »

Papa John’s is doing what it does best during NFL season: Making pies and giving them away.

Papa John’s, the official pizza sponsor of the NFL and Super Bowl XLVI, said it intends to give away upward of one million pies as part of a season-long campaign that will lead to post-season marketing during the playoffs and at Super Bowl XLVI in Indianapolis in February.

Papa John’s is in the second year of a multi-year sponsorship with the NFL, which included Super Bowl XLV in Dallas. Read the rest of this entry »