http://www.thebiglead.com Sports, Media, Entertainment Sat, 25 May 2013 20:15:22 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1Sports, Media, Entertainment Big Lead Sports no Sports, Media, Entertainment http://www.thebiglead.com/wp-content/plugins/powerpress/rss_default.jpghttp://www.thebiglead.com/index.php/category/superbowl/ http://www.thebiglead.com/index.php/2012/01/18/gone-in-60-seconds-kia-super-bowl-xlvi-ad-mixes-model-mma-motley-crue/ http://www.thebiglead.com/index.php/2012/01/18/gone-in-60-seconds-kia-super-bowl-xlvi-ad-mixes-model-mma-motley-crue/#comments Wed, 18 Jan 2012 16:30:56 +0000 BigLeadSports http://thebiglead.com/?p=152770
Viewers may not complain much while watching Kia’s 60-second commercial on NBC during Super Bowl XLVI – and some may even wish for a longer ad – which features super-model Adriana Lima in a barely-there bikini, MMA warrior Chuck Liddell and classic head-bangers Mötley Crüe turning the amps up to 11.]]> http://www.thebiglead.com/index.php/2012/01/18/gone-in-60-seconds-kia-super-bowl-xlvi-ad-mixes-model-mma-motley-crue/feed/ 0 http://www.thebiglead.com/index.php/2012/01/17/super-bowl-xlvi-commercial-to-anchor-marketing-launch-of-mampms-ms-brown/ http://www.thebiglead.com/index.php/2012/01/17/super-bowl-xlvi-commercial-to-anchor-marketing-launch-of-mampms-ms-brown/#comments Tue, 17 Jan 2012 16:15:26 +0000 BigLeadSports http://thebiglead.com/?p=152459
Mars Chocolate North America confirmed today that they would use Super Bowl XLVI as a platform to reveal the sixth M&M'S character, Ms. Brown, in 30-second commercial to air Feb. 5 on NBC.]]> http://www.thebiglead.com/index.php/2012/01/17/super-bowl-xlvi-commercial-to-anchor-marketing-launch-of-mampms-ms-brown/feed/ 0 http://www.thebiglead.com/index.php/2012/01/17/soccer-star-david-beckham-going-undercover-for-hampm-during-super-bowl-xlvi/ http://www.thebiglead.com/index.php/2012/01/17/soccer-star-david-beckham-going-undercover-for-hampm-during-super-bowl-xlvi/#comments Tue, 17 Jan 2012 15:20:45 +0000 BigLeadSports http://thebiglead.com/?p=152436
Global fashion retailer H&M plans to make a big splash with its first Super Bowl commercial, which will feature international soccer star David Beckham touting the company’s new Bodywear collection.]]> http://www.thebiglead.com/index.php/2012/01/17/soccer-star-david-beckham-going-undercover-for-hampm-during-super-bowl-xlvi/feed/ 0 http://www.thebiglead.com/index.php/2011/12/12/dannon-plans-super-bowl-xlvi-ad-splash-for-yogurt/ http://www.thebiglead.com/index.php/2011/12/12/dannon-plans-super-bowl-xlvi-ad-splash-for-yogurt/#comments Mon, 12 Dec 2011 15:47:29 +0000 BigLeadSports http://thebiglead.com/?p=144274
The Dannon Co. said it is planning a fully-integrated marketing campaign for 2012 that would include its first commercial during the Super Bowl. Dannon said a spot for its yogurt brand would air on NBC during the third quarter of the game, which will be played on Feb. 5 at Lucas Oil Stadium in Indianapolis.]]> http://www.thebiglead.com/index.php/2011/12/12/dannon-plans-super-bowl-xlvi-ad-splash-for-yogurt/feed/ 1 http://www.thebiglead.com/index.php/2011/12/06/danica-patrick-will-unveil-a-pair-of-go-daddy-super-bowl-xlvi-commercials/ http://www.thebiglead.com/index.php/2011/12/06/danica-patrick-will-unveil-a-pair-of-go-daddy-super-bowl-xlvi-commercials/#comments Tue, 06 Dec 2011 16:24:54 +0000 BigLeadSports http://thebiglead.com/?p=142656
Go Daddy, the company that manages to achieve a lot by showing less during the Super Bowl, will have a pair of commercials airing on NBC during Super Bowl XLVI on Feb. 5.]]> http://www.thebiglead.com/index.php/2011/12/06/danica-patrick-will-unveil-a-pair-of-go-daddy-super-bowl-xlvi-commercials/feed/ 3 http://www.thebiglead.com/index.php/2011/11/21/audi-gets-into-drivers-seat-for-super-bowl-xlvi/ http://www.thebiglead.com/index.php/2011/11/21/audi-gets-into-drivers-seat-for-super-bowl-xlvi/#comments Mon, 21 Nov 2011 16:21:34 +0000 BigLeadSports http://thebiglead.com/?p=139280
Audi of America is returning to the Super Bowl with a TV commercial that would mark its fifth consecutive appearance in the big game.]]> http://www.thebiglead.com/index.php/2011/11/21/audi-gets-into-drivers-seat-for-super-bowl-xlvi/feed/ 0 http://www.thebiglead.com/index.php/2011/11/17/prilosec-tailgate-challenge/ http://www.thebiglead.com/index.php/2011/11/17/prilosec-tailgate-challenge/#comments Thu, 17 Nov 2011 14:49:52 +0000 BigLeadSports http://thebiglead.com/?p=138280
You might not be a fan of Larry the Cable Guy and might not need the relief that Prilosec OTC offers, but a trip to Super Bowl XLVI might stir your interest in both.]]> http://www.thebiglead.com/index.php/2011/11/17/prilosec-tailgate-challenge/feed/ 3 http://www.thebiglead.com/index.php/2011/11/14/hyundai-unveils-super-bowl-xlvi-advertising-plans/ http://www.thebiglead.com/index.php/2011/11/14/hyundai-unveils-super-bowl-xlvi-advertising-plans/#comments Mon, 14 Nov 2011 17:11:16 +0000 BigLeadSports http://thebiglead.com/?p=137397
Hyundai Motor Co. said it is planning to run as many as five TV commercials during Super Bowl XLIV, which will air on NBC Feb. 5. According to North American CEO John Krafcik, the Korean-based automaker is purchasing time for two ads on the pre-game show, a 60-second spot to air just before kickoff and [...]]]> http://www.thebiglead.com/index.php/2011/11/14/hyundai-unveils-super-bowl-xlvi-advertising-plans/feed/ 0 http://www.thebiglead.com/index.php/2011/11/08/campbells-plans-souper-sweepstakes-for-super-bowl-xlvi/ http://www.thebiglead.com/index.php/2011/11/08/campbells-plans-souper-sweepstakes-for-super-bowl-xlvi/#comments Tue, 08 Nov 2011 14:37:31 +0000 BigLeadSports http://thebiglead.com/?p=135819
If your main product is soup, and you are an official partner of the NFL, you should be able to put a relevant campaign together for Super Bowl XLVI. No problem, says Campbell Soup. The company has unveiled a sweepstakes offering ten consumers the opportunity to win a trip for two to attend Super Bowl [...]]]> http://www.thebiglead.com/index.php/2011/11/08/campbells-plans-souper-sweepstakes-for-super-bowl-xlvi/feed/ 1 http://www.thebiglead.com/index.php/2011/10/29/nfl-sponsors-highlight-100-days-to-super-bowl-xlvi/ http://www.thebiglead.com/index.php/2011/10/29/nfl-sponsors-highlight-100-days-to-super-bowl-xlvi/#comments Sat, 29 Oct 2011 05:03:50 +0000 BigLeadSports http://thebiglead.com/?p=133334
On Oct. 28, the NFL marked 100 days to go until Super Bowl XLVI at Lucas Oil Stadium in Indianapolis on Feb. 5, 2012.]]> http://www.thebiglead.com/index.php/2011/10/29/nfl-sponsors-highlight-100-days-to-super-bowl-xlvi/feed/ 0 http://www.thebiglead.com/index.php/2011/09/22/the-fridge-jim-mcmahon-mike-ditka-will-finally-party-in-the-white-house/ http://www.thebiglead.com/index.php/2011/09/22/the-fridge-jim-mcmahon-mike-ditka-will-finally-party-in-the-white-house/#comments Thu, 22 Sep 2011 16:21:40 +0000 BigLeadSports http://thebiglead.com/?p=123963
President Barack Obama, who is a well-known supporter of Chicago sports, has invited the 1985 Bears for a meet-and-greet on Oct. 7, 26 years after winning Super Bowl XX. ]]> http://www.thebiglead.com/index.php/2011/09/22/the-fridge-jim-mcmahon-mike-ditka-will-finally-party-in-the-white-house/feed/ 6 http://www.thebiglead.com/index.php/2011/09/21/steve-young-jerry-rice-deion-sanders-stylin-with-van-heusen-toward-super-bowl-xlvi/ http://www.thebiglead.com/index.php/2011/09/21/steve-young-jerry-rice-deion-sanders-stylin-with-van-heusen-toward-super-bowl-xlvi/#comments Wed, 21 Sep 2011 15:39:23 +0000 BigLeadSports http://thebiglead.com/?p=123669
Pro Football Hall of Famers Steve Young, Jerry Rice and Deion Sanders star in a multi-media push for Van Heusen “urging men to step up their style” for an opportunity to win an ultimate fan experience at Super Bowl XLVI.]]> http://www.thebiglead.com/index.php/2011/09/21/steve-young-jerry-rice-deion-sanders-stylin-with-van-heusen-toward-super-bowl-xlvi/feed/ 3 http://www.thebiglead.com/index.php/2011/09/10/survey-manning-vick-brees-rodgers-score-high-among-consumer-marketing-values/ http://www.thebiglead.com/index.php/2011/09/10/survey-manning-vick-brees-rodgers-score-high-among-consumer-marketing-values/#comments Sat, 10 Sep 2011 13:22:06 +0000 BigLeadSports http://thebiglead.com/?p=120807
Peyton Manning may be out of sight due to his on-going neck problems, but he is not out of mind among NFL fans and consumers.Manning of the Indianapolis Colts and fellow quarterback Drew Brees of the New Orleans Saints are among the NFL's most marketable players, according to data released today from The Marketing Arm's Celebrity DBI.]]> http://www.thebiglead.com/index.php/2011/09/10/survey-manning-vick-brees-rodgers-score-high-among-consumer-marketing-values/feed/ 0 http://www.thebiglead.com/index.php/2011/09/06/papa-johns-offering-one-million-pies/ http://www.thebiglead.com/index.php/2011/09/06/papa-johns-offering-one-million-pies/#comments Tue, 06 Sep 2011 17:01:28 +0000 BigLeadSports http://thebiglead.com/?p=119614
Papa John’s, the official pizza sponsor of the NFL and Super Bowl XLVI, said it intends to give away upward of one million pies as part of a season-long campaign that will lead to post-season marketing during the playoffs and at Super Bowl XLVI in Indianapolis in February.]]> http://www.thebiglead.com/index.php/2011/09/06/papa-johns-offering-one-million-pies/feed/ 2