Super Bowl Ads Archives

Soccer Star David Beckham Going Undercover For H&M During Super Bowl XLVI

Posted January 17, 2012, 10:20 am by (No Comments)

Global fashion retailer H&M plans to make a big splash with its first Super Bowl commercial, which will feature international soccer star David Beckham touting the company’s new Bodywear collection.

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Dannon Plans Super Bowl XLVI Ad Splash For Yogurt

Posted December 12, 2011, 10:47 am by (1 Comment)

The Dannon Co. said it is planning a fully-integrated marketing campaign for 2012 that would include its first commercial during the Super Bowl. Dannon said a spot for its yogurt brand would air on NBC during the third quarter of the game, which will be played on Feb. 5 at Lucas Oil Stadium in Indianapolis.

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Danica Patrick Will Unveil A Pair Of Go Daddy Super Bowl XLVI Commercials

Posted December 6, 2011, 11:24 am by (3 Comments)

Go Daddy, the company that manages to achieve a lot by showing less during the Super Bowl, will have a pair of commercials airing on NBC during Super Bowl XLVI on Feb. 5.

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Audi Gets Into Driver’s Seat For Super Bowl XLVI

Posted November 21, 2011, 11:21 am by (No Comments)

Audi of America is returning to the Super Bowl with a TV commercial that would mark its fifth consecutive appearance in the big game.

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Hyundai Unveils Super Bowl XLVI Advertising Plans

Posted November 14, 2011, 12:11 pm by (No Comments)

Hyundai Motor Co. said it is planning to run as many as five TV commercials during Super Bowl XLIV, which will air on NBC Feb. 5. According to North American CEO John Krafcik, the Korean-based automaker is purchasing time for two ads on the pre-game show, a 60-second spot to air just before kickoff and [...]

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Campbell’s Plans Souper Sweepstakes For Super Bowl XLVI

Posted November 8, 2011, 9:37 am by (1 Comment)

If your main product is soup, and you are an official partner of the NFL, you should be able to put a relevant campaign together for Super Bowl XLVI. No problem, says Campbell Soup. The company has unveiled a sweepstakes offering ten consumers the opportunity to win a trip for two to attend Super Bowl [...]

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Super Bowl Commercials: Underwhelming and For The Most Part Humorless

Posted February 7, 2011, 11:12 am by (175 Comments)

Super Bowl commercials once rivaled the game for entertainment. Now, they’ve become a dizzying kaleidoscope of witless terror. We’ve passed through the massive star, the red supergiant and the supernova stage into a bizarre black hole of non-sequiturs that leaves most unamused, unenthused and no more likely to buy things.  We only find them funny [...]

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