BigLeadSports : Business Archives

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Can Lance Stephenson Be A New NBA Marketing Success?

Posted May 20, 2013, 4:10 pm by BigLeadSports Comments Off

Can the Pacers’ player turn out to be a marketing success story after all the trouble he got in during college?

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Q&A With Alexander Waldrop, CEO of the National Thoroughbred Racing Association

Posted May 15, 2013, 9:38 am by BigLeadSports Comments Off

We caught up with NTRA Alexander M. Waldrop is the President and Chief Executive Officer of the National Thoroughbred Racing Association to talk, Orb, gambling and KFC on jockey silks.

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Pro Gymnastics Looks To Balance Its New Business

Posted May 7, 2013, 11:15 am by BigLeadSports Comments Off

An Olympic staple is seeking to find a way to leverage past, present and future Olympic success for its athletes. It’s the beginning of professional gymnastics.

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March Madness Remains Pristine…On The Court Anyway

Posted April 3, 2013, 4:51 pm by BigLeadSports Comments Off

The Final Four is the NCAA’s cash cow. Here is a look at the marketing and corporate sponsorship side of the men’s basketball tournament, and how the NCAA brand is standing tall.

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“March Matness,” “Frozen Four” Gain Attention, Dollars

Posted March 30, 2013, 5:30 pm by BigLeadSports Comments Off

As “March Madness” dominates the headlines, there are other championships that do very well. This year’s “Frozen Four” and “March Matness” are experiencing record turnouts.

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Sporting Kansas City Leading The Way In Progressive Franchises

Posted March 18, 2013, 9:52 am by BigLeadSports Comments Off

Big Lead Sports caught up with Sporting KC CEO Robb Heineman to discuss innovation, soccer and business success in America’s heartland.

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MLB Ticket Prices Down on Secondary Market in 2013

Posted March 14, 2013, 5:20 pm by BigLeadSports Comments Off

Andrés Hidalgo of TicketLiquidator.com discusses some trends in MLB ticket prices for this season. Read on to see which teams have seen increases in prices, which franchises are struggling to sell out their ballpark and which teams offer fans the best bang for their buck.

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