Miami Dolphins’ Leaked New Logo is Just Enough to Be Perfectly Boring
Courtesy of Uni Watch comes the most convincing leak to date of the Miami Dolphins new logo. Unless what we’re seeing here is a shipment of production samples to test the logo on team apparel and perhaps discuss it in a spirited focus group, it appears this is indeed the new look we’ll be seeing from the Dolphins. In a word? Boring. In another word? Lifeless. Even the dolphin that modeled for the logo appears to be depressed about the change.
This unnecessary makeover is reminiscent of when the Orioles switched from the affable cartoon bird to that safe, generic stork. The good news is Miami will eventually see the light just like Baltimore did and switch back to the helmet-wearing dolphin that we’ve all come to know and love. The bad news is it will take roughly 10 years to happen.
[via @UniWatch]

- Everett Golson, Notre Dame QB, Reportedly Has Left the School [UPDATE]
- Gregg Popovich and His Two Word “Turnover” Interview [Video]
- Angel Pagan Hit a Walk-Off Inside-the-Park Home Run Today vs. the Rockies [Video]
- Rich Rodriguez’s 50th Birthday Featured a Mariachi Band [Video]
- The Evolution of Chris ‘Birdman’ Andersen is the Craziest Set of Photos You’ll See This Week

- beardown on Rich Rodriguez's 50th Birthday Featured a Mariachi Band [Video]
- resolutedefense on Everett Golson, Notre Dame QB, Reportedly Has Left the School [UPDATE]
- Chief on Gregg Popovich and His Two Word "Turnover" Interview [Video]
- Chief on Everett Golson, Notre Dame QB, Reportedly Has Left the School [UPDATE]
- The Wayne Fontes Safari on Everett Golson, Notre Dame QB, Reportedly Has Left the School [UPDATE]
47 Responses to “Miami Dolphins’ Leaked New Logo is Just Enough to Be Perfectly Boring”
Leave a Reply
You must be logged in to post a comment.








March 19th, 2013 at 12:12 PM
There’s an “All” tag? Wouldn’t just be called, you know, http://www.thebiglead.com?
March 19th, 2013 at 12:14 PM
If it’s not a dolphin kicking a field goal than it’s just another failure in a long line for this franchise.
March 19th, 2013 at 12:14 PM
Get the block working, MNS?
March 19th, 2013 at 12:14 PM
*takes rope and chair away from Caribou*
March 19th, 2013 at 12:15 PM
wait, you mean the FG offense isn’t good?
/Tony Sparano’d
March 19th, 2013 at 12:16 PM
Not fierce enough.
March 19th, 2013 at 12:16 PM
Looks like I had a stroke mid-type.
March 19th, 2013 at 12:18 PM
Meh, it’s aight.
March 19th, 2013 at 12:19 PM
even the browns helmet is better
March 19th, 2013 at 12:20 PM
What the fuck are you saying about the greatest football helmet to ever grace the gridiron? Take it back.
March 19th, 2013 at 12:22 PM
If you’re a fan of Sea World, maybe. Otherwise it’s a shoddy effort.
March 19th, 2013 at 12:22 PM
It is a dolphin. Not a lot you can do with hit other than by doing what the Ukraine does and weaponize them.
March 19th, 2013 at 12:25 PM
Get the block working, MNS?
No not yet. I tried highlighting and then selecting custom block from the menu. And then nothing happened. And I haven’t been able to block it since.
March 19th, 2013 at 12:28 PM
Not changing it at all is deal but not an option since they want to sell more merchandise, and idiots fall for that, but you gotta at least keep the helmet on the dolphin.
March 19th, 2013 at 12:28 PM
need to implement Hank Hill in there somehow.
March 19th, 2013 at 12:29 PM
but you gotta at least keep the helmet on the dolphin.
Agreed.
March 19th, 2013 at 12:30 PM
Also how Tim describes his regular Thursday night poon.
March 19th, 2013 at 12:30 PM
but you gotta at least keep the helmet on the dolphin.
The NFL does not care about concussions, Tim. You know this.
March 19th, 2013 at 12:30 PM
If anything, you add equipment like shoulder pads and fin cleats
March 19th, 2013 at 12:32 PM
Toss me an email. We’ll talk it out there.
March 19th, 2013 at 12:32 PM
Did they ever locate those Dolphins? Or are they still on the loose just waiting to attack?
March 19th, 2013 at 12:33 PM
I’ve got an idea for the new logo right here
March 19th, 2013 at 12:33 PM
Nicely done.
March 19th, 2013 at 12:34 PM
that’s good shit right there.
March 19th, 2013 at 12:38 PM
Disgrace that it doesn’t have a helmet.
March 19th, 2013 at 12:39 PM
Johnny Mnemonic!
March 19th, 2013 at 12:41 PM
it wouldn’t be as horrible if it was an alternate/secondary logo, maybe for the jersey sleeves.
March 19th, 2013 at 12:49 PM
I like it
March 19th, 2013 at 12:50 PM
LOL. Fock, that logo sucks! My kid is going to go more nuts than me. How can he proudly wear Dolphin apparel to school with shit like this? Tim Ran said it right, looks like something Sea World would put out for marketing and promotion.
Our local high school did the same shit. Our mascot is a mountain lion ad the the logo the school board approved looks like something something gawd awful
You want your brand/logo to incite pride, loyalty, strength. I can’t believe the focus groups or whomever they showed these logos to, thought this possible logo shown above to be a great idea.
MIA fans are gonna go nuts. I still like the old school 70s-80s Dolphins logo myself.
March 19th, 2013 at 12:52 PM
caribou, once i rode from new castle PA to altoona. what a boring ride.
March 19th, 2013 at 12:53 PM
i like this one, if they’re going for an update.
March 19th, 2013 at 12:54 PM
Still hoping that the logo above is for testing purposes….I hope. I’ve seen this one passed around message boards, I’m not gung-ho on it, but at least it has some character to it than the one above.
Possible MIA logo
March 19th, 2013 at 12:56 PM
My condolences AP. Town is depressed. Altoona must rank in the top 10% of the USA for restaurants/eateries per capita. And they’re ALWAYS packed, no matter the day of the week.
/people eating credit no doubt
March 19th, 2013 at 12:58 PM
The dolphin should be wearing a LeBron jersey.
March 19th, 2013 at 12:58 PM
You probably had to drive on 422 the whole time. That’s a shame.
March 19th, 2013 at 12:59 PM
Even found out the term MIA message boards are using for the logo shown about……..Flail Whale. Perfect.
March 19th, 2013 at 1:00 PM
I like that
March 19th, 2013 at 1:01 PM
That hideous stripe completely ruins it.
March 19th, 2013 at 1:02 PM
I’ve linked in the past, but a friend did these a while back. Miami’s looks cool
March 19th, 2013 at 1:03 PM
Agreed. Not a fan of the HUGE stripe on some these helmets you see in college football either. Simple 3/4″ stripe is all you need.
March 19th, 2013 at 1:04 PM
Holy shit those are bad
March 19th, 2013 at 1:06 PM
Wow, those are great. Your friend has some talent.
March 19th, 2013 at 1:08 PM
Yea, these actually aren’t great. He painted The Rock on campus every home game last year. Also did a huge mural for UT Baseball either inside ther locker room or outside the stadium.
March 19th, 2013 at 1:15 PM
So it can keep looking like a SPED mammal? Sure.
March 19th, 2013 at 1:47 PM
Could’ve sworn I’ve seen this before… there was already a leak from December 2012.
March 19th, 2013 at 1:51 PM
That’s why I wrote “the most convincing leak to date” since it’s on actual apparel.
March 19th, 2013 at 1:54 PM
Okay. You just linked those words to the same photo as above, so wasn’t sure if it was supposed to go to older posts about it or what.