Brooklyn Nets Unveil Exceedingly Awful “Borough” Jerseys
The tireless Twitter account for the Brooklyn Nets tweeted a photo of several jerseys last Saturday with the accompanying words of “Rep your borough on your customized Brooklyn Nets jersey.” While the existence of these jerseys were temporarily forgotten in favor of more important news, they remain colossally embarrassing and appear to be all but begging for incessant mockery.
I’m not sure what’s worse, a Nets fan purchasing a jersey with their favorite Brooklyn area code on the back, or that someone in the organization actually came up with the horrid idea to sell them. My favorite option, without question, is “917″ for Bed-Stuy, an area code that represents absolutely nothing specific to Brooklyn geographically other than to say you may in fact own a cell phone in New York City. Which is totally cool to “rep” so long as you are an inexcusable douchebag.
Even for the ones that technically make sense, having three digits on the back of a basketball jersey looks about as natural as Gheorghe Muresan running the point.
[via @BrooklynNets]
Related: Brooklyn Nets Logo and Apparel Has Been Unveiled, and It’s Outstanding
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15 Responses to “Brooklyn Nets Unveil Exceedingly Awful “Borough” Jerseys”
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January 12th, 2013 at 3:03 PM
I thought there were 5 boroughs. Are neighborhoods boroughs too now?
/serious question
January 12th, 2013 at 3:07 PM
Boroughs in boroughs. Cue Xzibit.
January 12th, 2013 at 3:09 PM
Yeah, it’s technically wrong. Guess they thought “boroughs” sounded more street than “Brooklyn neighborhoods.”
January 12th, 2013 at 3:11 PM
I also had to look up what the fuck a “Bedstuy” was… god those combo names are terrible. Seriously, New York… were you worried the world was going to forget how hip you were?
January 12th, 2013 at 3:16 PM
I’d say they are just assuming your “borough” is Brooklyn, and by repping it you are customizing a jersey with your neighborhood and cell phone number, except the “on” suggests each customization is a borough.
I guess that would sort of make sense in a stupid way, as long as all their ‘neighborhoods’ are in Brooklyn and they dont have a “Tribeca – 333″ or “Greenwich Village – 696″ jersey option.
January 12th, 2013 at 3:18 PM
Somehow, I doubt you’re the target demographic, Tim. Never listened to rap WWoS? Bedstuy is referenced in approximately 70% of songs. These jerseys are terrible, but it’s the same organization that traded for Vince Carter, so it’s to be expected.
January 12th, 2013 at 3:24 PM
The target in this case is very small. Maybe, maybe 7th graders in Brooklyn. Perhaps 8th graders too. Maybe.
January 12th, 2013 at 3:26 PM
Holy shit those are so plain yet somehow so hideous.
January 12th, 2013 at 3:29 PM
Not since I was growing up, and I never paid enough attention to the words to pick up the name anyway.
January 12th, 2013 at 3:30 PM
I wouldn’t rule out drug dealers dropping $200 on an authentic. In Brooklyn, that’s a large market. I’m sure they’ll be a smash hit in Brighton Beach too.
January 12th, 2013 at 3:30 PM
You had to look up what Bed Stuy was? wow
January 12th, 2013 at 3:38 PM
This is such a white boyish thing to say.
January 12th, 2013 at 4:18 PM
Wanna learn the boroughs? Watch The Warriors
January 12th, 2013 at 5:36 PM
are there a lot of basketball fans in the Russian mob?
January 12th, 2013 at 5:59 PM
Team is owned by a Russian gangster.