Brooklyn Nets Unveil Exceedingly Awful “Borough” Jerseys

All, Jerseys, NBA Tim Ryan January 12th. 2013, 2:45pm

The tireless Twitter account for the Brooklyn Nets tweeted a photo of several jerseys last Saturday with the accompanying words of “Rep your borough on your customized Brooklyn Nets jersey.” While the existence of these jerseys were temporarily forgotten in favor of more important news, they remain colossally embarrassing and appear to be all but begging for incessant mockery.

I’m not sure what’s worse, a Nets fan purchasing a jersey with their favorite Brooklyn area code on the back, or that someone in the organization actually came up with the horrid idea to sell them. My favorite option, without question, is “917″ for Bed-Stuy, an area code that represents absolutely nothing specific to Brooklyn geographically other than to say you may in fact own a cell phone in New York City. Which is totally cool to “rep” so long as you are an inexcusable douchebag.

Even for the ones that technically make sense, having three digits on the back of a basketball jersey looks about as natural as Gheorghe Muresan running the point.

[via @BrooklynNets]

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15 Responses to “Brooklyn Nets Unveil Exceedingly Awful “Borough” Jerseys”

Wide Word of Sport (?) Says:
January 12th, 2013 at 3:03 PM

My favorite borough option, without question, is “917″ for Bedstuy, an area

I thought there were 5 boroughs. Are neighborhoods boroughs too now?

/serious question

DeusExMachina Says:
January 12th, 2013 at 3:07 PM

Boroughs in boroughs. Cue Xzibit.

Tim Ryan Says:
January 12th, 2013 at 3:09 PM

Yeah, it’s technically wrong. Guess they thought “boroughs” sounded more street than “Brooklyn neighborhoods.”

Wide Word of Sport (?) Says:
January 12th, 2013 at 3:11 PM

I also had to look up what the fuck a “Bedstuy” was… god those combo names are terrible. Seriously, New York… were you worried the world was going to forget how hip you were?

Wide Word of Sport (?) Says:
January 12th, 2013 at 3:16 PM

“Rep your borough on your customized Brooklyn Nets jersey.”

I’d say they are just assuming your “borough” is Brooklyn, and by repping it you are customizing a jersey with your neighborhood and cell phone number, except the “on” suggests each customization is a borough.

I guess that would sort of make sense in a stupid way, as long as all their ‘neighborhoods’ are in Brooklyn and they dont have a “Tribeca – 333″ or “Greenwich Village – 696″ jersey option.

sctrojans Says:
January 12th, 2013 at 3:18 PM

Somehow, I doubt you’re the target demographic, Tim. Never listened to rap WWoS? Bedstuy is referenced in approximately 70% of songs. These jerseys are terrible, but it’s the same organization that traded for Vince Carter, so it’s to be expected.

Tim Ryan Says:
January 12th, 2013 at 3:24 PM

Somehow, I doubt you’re the target demographic, Tim.

The target in this case is very small. Maybe, maybe 7th graders in Brooklyn. Perhaps 8th graders too. Maybe.

Novac Chokeabitch Says:
January 12th, 2013 at 3:26 PM

Holy shit those are so plain yet somehow so hideous.

Wide Word of Sport (?) Says:
January 12th, 2013 at 3:29 PM

Never listened to rap WWoS? Bedstuy is referenced in approximately 70% of songs.

Not since I was growing up, and I never paid enough attention to the words to pick up the name anyway.

sctrojans Says:
January 12th, 2013 at 3:30 PM

I wouldn’t rule out drug dealers dropping $200 on an authentic. In Brooklyn, that’s a large market. I’m sure they’ll be a smash hit in Brighton Beach too.

Benjamin Franklin Rodriguez has the highest WAR evah! Says:
January 12th, 2013 at 3:30 PM

I also had to look up what the fuck a “Bedstuy” was

You had to look up what Bed Stuy was? wow

Benjamin Franklin Rodriguez has the highest WAR evah! Says:
January 12th, 2013 at 3:38 PM

I wouldn’t rule out drug dealers dropping $200 on an authentic. In Brooklyn, that’s a large market. I’m sure they’ll be a smash hit in Brighton Beach too.

This is such a white boyish thing to say.

otis sistrunk Says:
January 12th, 2013 at 4:18 PM

Wanna learn the boroughs? Watch The Warriors

knifeyspoony Says:
January 12th, 2013 at 5:36 PM

I wouldn’t rule out drug dealers dropping $200 on an authentic. In Brooklyn, that’s a large market. I’m sure they’ll be a smash hit in Brighton Beach too.

are there a lot of basketball fans in the Russian mob?

sctrojans Says:
January 12th, 2013 at 5:59 PM