Michigan is Worth Almost Twice as Much as Ohio State In Forbes’ Most Valuable College Football Rankings, Texas Still No. 1

All, College Football Ty Duffy December 19th. 2012, 5:30pm

Forbes published its list of Most Valuable College Football Teams for 2012. Texas finishing No. 1 at $133m comes as no surprise, though Michigan being the only school close at $120m might be more of one. Notre Dame was third at $103m. SEC programs filled out the rest of the top ten: LSU, Georgia, Alabama, Florida, Auburn, Tennessee and Arkansas.

Ohio State finishing 19th is notable. According to Forbes, Ohio State is only the sixth most valuable football program in the Big Ten, slightly beneath Michigan State. It is less valuable than Washington. Despite Ohio State winning 10 of the last 12 against Michigan, the Wolverines team is nearly twice as valuable. Must be the uniforms. One would think such a result would call the metric itself into question?

The Sandusky aftermath cost Penn State. The Nittany Lions plummeted from third in last year’s list to 13th, dropping in value by $21 million. Forbes also listed the best value teams (No. 1 Kansas State at $1.45m per win) and the worst value teams (No. 1 Kansas at $8m per win) over the past three seasons. Same state. Ouch.

[Photo via Presswire]

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38 Responses to “Michigan is Worth Almost Twice as Much as Ohio State In Forbes’ Most Valuable College Football Rankings, Texas Still No. 1”

1
Dental Dam Says:
December 19th, 2012 at 5:33 PM
Michigan sure is valuable for a school that has one split national title in the last 50 years or so.
2
starkweather Says:
December 19th, 2012 at 5:33 PM
The Nittany Lions plummeted from third in last year’s list to 13th, dropping in value by $21 million.
Sad.
3
mizerle06 is sarah phillips Says:
December 19th, 2012 at 5:35 PM
Michigan is Worth Almost Twice as Much as Ohio State In Forbes’ Most Valuable College Football Rankings
congrats go out to Michigan for doing less with more.
4
starkweather Says:
December 19th, 2012 at 5:35 PM
I’m saving my money now to buy a college football team. Honest question, Duffman, didn’t you already post about this stupid list or am I creating that memory? I know I’ve made fun of this thing somewhere already. Maybe it was on twitter.
5
Wide Word of Sport (?) Says:
December 19th, 2012 at 5:40 PM
Despite winning 10 of the last 12 against Michigan, the Wolverines team is nearly twice as valuable
the Wolverines beat Michigan?
/dangling modifiers
//branch campus’d
6
Charlie Sheens Dopeman Says:
December 19th, 2012 at 5:40 PM
Clarett’s legal fees must have been pricey
7
squawkbox Says:
December 19th, 2012 at 5:42 PM
I’m saving my money now to buy a college football team. Honest question, Duffman, didn’t you already post about this stupid list or am I creating that memory? I know I’ve made fun of this thing somewhere already. Maybe it was on twitter.
Stark must be getting old (like me) causing last year to feel like last week.
8
squawkbox Says:
December 19th, 2012 at 5:43 PM
So the complaints about Gene Smith have been justified.
9
starkweather Says:
December 19th, 2012 at 5:44 PM
Stark must be getting old (like me) causing last year to feel like last week.
My only argument here is that I know it was this year’s list that I was making fun of. One hitch might be that somebody else does something dumb like this, too. WSJ, maybe?
10
Ty Duffy Says:
December 19th, 2012 at 5:49 PM
I’m saving my money now to buy a college football team. Honest question, Duffman, didn’t you already post about this stupid list or am I creating that memory? I know I’ve made fun of this thing somewhere already. Maybe it was on twitter.
I posted on last year’s list.
11
Wide Word of Sport (?) Says:
December 19th, 2012 at 5:53 PM
I don’t know what is used to calculate, but if I were to write a post about it, I’d have included a few things I found from digging into the numbers. They say it’s based on revenue generated for teams, sports, academics etc, but the rankings don’t match up to either revenue or profit simply.
1) Michigan has the largest “Value-Revenue” number of any school ($35M vs $29M for Texas). However the figure out that gap, Michigan has it. Auburn and OSU are the only teams with very very small numbers, in that their profit is basically their value.
2) As far as Profit as a % of Revenue, Texas still wins (75%), with Michigan (72%) second. Georgia is 3rd (70%). What is striking is that OSU has the smallest number, by a lot. The only team with less than 50% revenue (*most are above 60%) being profit, they are are 41%.
Hope that adds some interest to a lazy trolling post.
12
Wide Word of Sport (?) Says:
December 19th, 2012 at 5:54 PM
Let’s be honest… this really was just a way to troll on OSU, right Duffy? At least, the title was.
13
arkbadger Says:
December 19th, 2012 at 5:55 PM
Let’s be honest… this really was just a way to troll on OSU, right Duffy? At least, the title was.
I think what you meant to say is that Duffy kind of sucks at trolling.
14
Wide Word of Sport (?) Says:
December 19th, 2012 at 5:59 PM
I think what you meant to say is that Duffy kind of sucks at trolling.
I’m not going down that road again. I’m only pointing out objective truths, like a confusing/incorrect sentence in the post, and trying to add some value/analysis. Nothing I say in any posts will have anything to do with the author, or be affected by that author.
15
squawkbox Says:
December 19th, 2012 at 6:02 PM
WWoS bucking for promotion to intern.
16
Pimpbot5000 Says:
December 19th, 2012 at 6:02 PM
Last call, WWoS. Last call.
17
ms621 Says:
December 19th, 2012 at 6:08 PM
I’m not going down that road again. I’m only pointing out objective truths, like a confusing/incorrect sentence in the post, and trying to add some value/analysis. Nothing I say in any posts will have anything to do with the author, or be affected by that author.
When Jason put you on notice it was less about what you said and more about a perceived, by him, obsession with Duffy and his posts. Not sure if that makes you think differently about your approach, but just throwing it out there.
18
KC Resident Says:
December 19th, 2012 at 6:10 PM
I think what you meant to say is that Duffy kind of sucks at trolling. Ark
I think he is excellent at trolling. Continued OSU and Mich posts = pageviews. And trolling shouldn’t even be a bad word. That is how all blogs and most MSM sites make money. He knows his job and does it well.
and the worst value teams (No. 1 Kansas at $8m per win) over the past three seasons. Same state. Ouch.
You know what is funny about this? KU is still paying Mangino and Gill a couple million dollars each a year not to be KU’s coach.
19
ms621 Says:
December 19th, 2012 at 6:15 PM
You know what is funny about this? KU is still paying Mangino and Gill a couple million dollars each a year not to be KU’s coach.
Well hey, at least you guys have basketball to fall back on.
20
squawkbox Says:
December 19th, 2012 at 6:18 PM
Speaking of Gill, who’s odds on favorite moron to hire that idiot?
.. and don’t say Charles Barkley
21
payaso Says:
December 19th, 2012 at 6:19 PM
Texas the most valuable despite underachieving the past three years. I can see where the players bring in that revenue and not the brand recognition of the school.
22
squawkbox Says:
December 19th, 2012 at 6:21 PM
Texas the most valuable despite underachieving the past three years. I can see where the players bring in that revenue and not the brand recognition of the school.
Pay the ~~players~~ marketers!
23
KC Resident Says:
December 19th, 2012 at 6:23 PM
Speaking of Gill, who’s odds on favorite moron to hire that idiot? Squawk
Jerry Falwell. He’s already got a job. Head coach at Liberty. They won the conference this year. Whatever conference they are in.
The blame goes to East Coast Lew Perkins for Gill ever being hired in the first place.
24
ms621 Says:
December 19th, 2012 at 6:25 PM
Jerry Falwell. He’s already got a job. Head coach at Liberty. They won the conference this year. Whatever conference they are in.
Jerry Falwell is dead. And according to Christopher Hitchens (now also dead) if they had done an enema on Falwell’s body he could have been buried in a matchbox.
25
starkweather Says:
December 19th, 2012 at 6:29 PM
When Jason put you on notice it was less about what you said and more about a perceived, by him, obsession with Duffy and his posts.
It was the google searches.
26
sctrojans Says:
December 19th, 2012 at 6:35 PM
The blame goes to East Coast Lew Perkins for Gill ever being hired in the first place.
He made a good hire at Uconn. Not sure why he was so bad at Kansas
27
sctrojans Says:
December 19th, 2012 at 6:37 PM
And according to Christopher Hitchens (now also dead) if they had done an enema on Falwell’s body he could have been buried in a matchbox.
Great line. Hitchens was awesome
28
KC Resident Says:
December 19th, 2012 at 6:46 PM
He made a good hire at Uconn. Not sure why he was so bad at Kansas SC
That’s why he is nicknamed East Coast Lew around these parts. His style worked on the East Coast. Not here. We are an easy going bunch.
Jerry Falwell is dead.
I know. He started Liberty. Racist homophobe bastard.
29
The Wayne Fontes Safari Says:
December 19th, 2012 at 7:00 PM
Lots of old people with a shitload of $$$ at Michigan games. Not sure if it still holds, but at one time recently they claimed having the largest living alumni base in the country.
Other than the Adidas logos on the uniforms, there is also no advertising of any kind in or around Michigan Stadium.
//Not counting the airplanes circling around pre-game pulling strip club banners since Michigan probably doesn’t get any revenue from it.
30
Dawgfather Says:
December 19th, 2012 at 7:02 PM
I am confused as to why the blurb under the headline read, “and Washington (gasp)?”
31
starkweather Says:
December 19th, 2012 at 7:04 PM
I am confused as to why the blurb under the headline read, “and Washington (gasp)?”
Kellen Moore, for one, would have been.
32
knifeyspoony Says:
December 19th, 2012 at 7:16 PM
Pay the marketers!
except for E. Gordon Gee, who is the mediocre mozzarella in the pizza crust that is Ohio State football.
33
Wide Word of Sport (?) Says:
December 19th, 2012 at 7:28 PM
When Jason put you on notice it was less about what you said and more about a perceived, by him, obsession with Duffy and his posts.
hence my commenting only on content, without any regard for byline.
Lots of old people with a shitload of $$$ at Michigan games.
So Ann Arbor is playing with their gold fiddles, watching Detroit burn basically.
34
Wide Word of Sport (?) Says:
December 19th, 2012 at 7:31 PM
I am confused as to why the blurb under the headline read, “and Washington (gasp)?”
Remember when ND firing Ty Willingham was racism and he was going to do great at Washington? He brought that program to never-before-seen depths and ran away to hide.
35
Dawgfather Says:
December 19th, 2012 at 8:40 PM
The team playing poorly during the Ty era did not bring the program to low depths. Support and ticket sales are still strong. The program has one of the richest histories and strongest fan bases in the west. #19 on that list is not surprising to me at all.
36
sctrojans Says:
December 19th, 2012 at 8:48 PM
The program has one of the richest histories and strongest fan bases in the west.
Compared to who? Aside from SC, western football is traditionally an abyss
37
St. Bear Says:
December 19th, 2012 at 8:52 PM
Ohio State finishing 19th is notable. According to Forbes, Ohio State is only the sixth most valuable football program in the Big Ten, slightly beneath Michigan State. It is less valuable than Washington. Despite Ohio State winning 10 of the last 12 against Michigan, the Wolverines team is nearly twice as valuable. Must be the uniforms. One would think such a result would call the metric itself into question?
Just imagine how low they’d be without E. Gordon Gee doing his thing.
38
Dawgfather Says:
December 19th, 2012 at 10:10 PM
You nailed it, compared to every team in the west besides USC.