MLS Cup Drew An Abysmal 0.7 Rating, Worse Than Third Round of Golf’s World Challenge
The MLS Cup Final happened last weekend. Many of you probably were not aware of that. Despite it being David Beckham’s sendoff, the game drew just an 0.7 overnight rating, worse than last year’s 0.8 which was considered a strong disappointment. It was a decline of around 200,000 viewers.
For some perspective from last weekend, the game was outdrawn by every college football title game except Conference USA. It was outdrawn by Golf’s World Challenge, whatever that is.
The game was moved from its customary spot opposite Sunday Night Football to a Saturday afternoon spot, opposite the SEC title game which did a 10.0.
One could question MLS’ broader television appeal, but this should be an issue about the playoffs. If no one is watching them, why have them? American fans aren’t connecting with this format. The only thing being accomplished by working 10 of the league’s 19 teams into a playoff bracket is to render the regular season meaningless.
What would be more fun than watching a 10-team bracket? Watching the eight teams that finished within six points of each other battling for two spots in a four-team playoff during the season.
[Photo via Presswire]

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26 Responses to “MLS Cup Drew An Abysmal 0.7 Rating, Worse Than Third Round of Golf’s World Challenge”
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December 4th, 2012 at 5:55 PM
tiger woods’ tournament with an all-star, invitation only field in LA.
December 4th, 2012 at 5:58 PM
For some perspective from last weekend, the game was outdrawn last weekend by every college football title game except Conference USA. It was outdrawn by Golf’s World Challenge, whatever that is.
The game was moved from its customary spot opposite Sunday Night Football to a Saturday afternoon spot, opposite the SEC title game which did a 10.0.
Both those times seem to be full of Olympic amounts of stupid. Why not schedule the season so the final is this weekend? No NFL and only Army/Navy.
One could question MLS’ broader television appeal, but this should be an issue about the playoffs.
There were a lot of new Sporting KC fans that were pissed about how their season ended with the aggregate two game format. And why in the hell did the weaker team get the home game first?
December 4th, 2012 at 5:58 PM
this weekend?
This Saturday.
December 4th, 2012 at 6:02 PM
What’s an MLS?
December 4th, 2012 at 6:05 PM
SOCCER HASN’T BEEN THIS HOT SINCE HOS WERE ROCKIN UMBROS
December 4th, 2012 at 6:07 PM
SOCCER HASN’T BEEN THIS HOT SINCE HOS WERE ROCKIN UMBROS
SHUT IT DOWN.
/Don’t shut it down. It is the only successful major or minor league KC pro team.
December 4th, 2012 at 6:13 PM
Never helps. Madrid Derby was also on at the same time I believe, which for fans actively seeking to watch a soccer match was the better watch. Falcao, Ronaldo, etc…
December 4th, 2012 at 6:15 PM
Why not schedule the season so the final is this weekend? No NFL and only Army/Navy.
Why do you hate America?
December 4th, 2012 at 6:19 PM
MLS should view itself as a success. It’s going to be an agonizingly slow build if they ever intend to become popular nationally. Accept the paltry ratings and focus on filling small, soccer specialized arenas, so the atmosphere feels like (brace for it) a soccer game.
December 4th, 2012 at 6:19 PM
Why do you hate America?
Damn it.
December 4th, 2012 at 6:20 PM
Accept the paltry ratings and focus on filling small, soccer specialized arenas, so the atmosphere feels like (brace for it) a soccer game.
Kansas City did that quite well this year. Which is why so many were pissed off about the playoff format.
December 4th, 2012 at 6:25 PM
No better atmosphere. A Barca-Madrid, Milan Derby, Celtic-Rangers crowd would put even the most rowdy SEC crowd to shame.
December 4th, 2012 at 6:26 PM
Why do they play during the NFL and NCAA football seasons? Can’t they figure out a schedule during the summer when they may only be third to baseball and golf?
December 4th, 2012 at 6:39 PM
i love golf.
December 4th, 2012 at 6:45 PM
A) I’m surprised it outdrew the C-USA game (even though I have no idea who played in it). B) Golf writers, “The World Challenge barely outdrew the MLS Cup, whatever that is.”
December 4th, 2012 at 6:54 PM
Me too. I really enjoyed the tournament this weekend.
December 4th, 2012 at 7:38 PM
I like soccer but I don’t get offended when the non-soccer fans crack jokes about MLS. It’s boring ass soccer, especially compared to foreign leagues who’s games are readily available on tv. What I don’t understand is how soccer haters are the same people who watch televised golf, baseball or nascar. Infinitely more f**king boring than watching an MLS game…
December 4th, 2012 at 7:38 PM
It can’t even be given any kind of build up because that is the PRIME college football time. As was said earlier, it should be scheduled this Saturday. It’s so late in the year anyway, at least get it a decent weekend to end.
December 4th, 2012 at 7:52 PM
Gotta be a golfer to enjoy watching. It’s the only way to appreciate the difficulty and strategy of various shots, as well as the philosophy and flaws in the pro’s swings
December 4th, 2012 at 8:10 PM
This is actually the way it’s done in Europe as well. They play the favorite away first because they are the better team, they should be able to get at least a tie and be able to come back home for the second leg where they should nearly always win. It also allows them to know exactly what they need in order to advance, whether they can play for a tie or whether need to win the game.
December 4th, 2012 at 8:29 PM
Gotta be a golfer to enjoy watching. It’s the only way to appreciate the difficulty and strategy of various shots, as well as the philosophy and flaws in the pro’s swings
Fair enough. I enjoy playing golf, but I can’t watch it. Which explains why I am a shitty golfer.
December 4th, 2012 at 8:38 PM
The 2012 regular season started in March.
December 4th, 2012 at 8:44 PM
MLS put a heckuva lot of eggs in the Beckham basket. We need home-grown, electrifying footie players ASAP.
Beckham didn’t play for every team, so where was that “rising tide lifts all boats” effect?
December 5th, 2012 at 9:01 AM
they are doing quite well.mls broke their own best record attendance from last year. it will take time for mls to get decent ratings I don’t know why you guys are so shocked the ratings were bad. Also TeleFutura’s coverage of the MLS Cup Saturday drew 485,000 viewers (up +58% from ’11). so MLS is gaining fans with the latino community or telefutura stole some viewers from espn?
December 7th, 2012 at 12:05 PM
But I thought soccer was ready to take off in this country?I mean according to this site soccer is getting huge and baseball is about as popular as arena league 2..despite record revenues……and a huge new tv deal
December 10th, 2012 at 10:17 AM
CPJ – real soccer is taking off in the U.S. MLS just isn’t real soccer.