Mad Men: Bugles, Gender Roles and Nightmares
This episode was titled “Mystery Date” with the background of the Richard Speck murders. The motifs intertwine portraying changing gender roles through a grotesque landscape of dreams and nightmares.
Don confronts the monster within in a literal dream while he’s sick with fever. He confronts the temptation of his old flame Andrea and submits to it. He can’t rationalize his misdeeds with external stimuli. They come from a dark place within him. This internal tension erupts in a male dominant strangulation scene that’s only a dream, yet an inherent part of his psyche.
Peggy is still the transitional figure. She dreams of transcending the traditional world, but is still weighed down by it. She acts like a man in the work setting, craftily working her way up and capitalizing on the power imbalance when Roger is in his time of need, but feels guilty for acting like a man. She’s enlightened enough to offer the black secretary Dawn a place to stay, yet, deep down, is still fearful for her purse.
Joan fantasizes about the handsome husband in uniform, yet confronts the reality of the husband in uniform, absent and grasping for an ordered world. This parallels her marriage built on the socially acceptable appearance of the handsome doctor and crushed by insecurity, failure and, as she has not forgotten, rape. She finally (or openly) accepts reality.
Then we have Sally as a sponge, too old to be immune to the fucked up trauma around her, but too young to fully internalize it. In past episodes she sees her father with a naked, young, slender woman. She sees her mother in the grips of depression. Now she gets the world of problems that is Henry’s mother Paulina. She stresses to Sally the virtues of discipline and adulthood, while engrossing herself in titillating stories, stuffing her face with Bugles and keeping a sharpened kitchen knife next to her at night.
Sally, scared, tries to reconcile the Speck murders. She gets told it was “their short uniforms stirring his desire,” confirming that if something awful happened to her it would be entirely her own fault. She finally finds peace by falling asleep, while hiding under the couch, knocked out by prescription sleeping pills.
[Photos via Mike the Intern]
Previously: Mad Men: Characters Read “The Tea Leaves” and Confront the “Dawn” of a New Era
Previously: Mad Men Premiere: A Little Kiss and a Mountain of Internal Unrest

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23 Responses to “Mad Men: Bugles, Gender Roles and Nightmares”
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April 9th, 2012 at 11:58 AM
The motifs intertwine portraying changing gender roles through a grotesque landscape of dreams and nightmares.
I’ve never seen this show, but that sentence can’t bode well for where the series is heading.
April 9th, 2012 at 11:59 AM
I’m glad Joan kicked that shithead Craig to the curb.
Please, hold your stupid comments about the hallucination being a “shark-jumping moment.”
April 9th, 2012 at 12:00 PM
Unless they make a character sick as fuck with a high, sweaty fever every episode, then it’s not the way the series is heading.
April 9th, 2012 at 12:02 PM
Dream/hallucination sequences are just the worst, Matt Wiener spent too much time working with David Chase
Nice to see Sterling make an effort to prove Pete wrong about just how worthless he is to the firm
April 9th, 2012 at 12:02 PM
Unless they make a character sick as fuck with a high, sweaty fever every episode, then it’s not the way the series is heading.
I have no clue. I’m just going on television history here.
April 9th, 2012 at 12:04 PM
Really enjoyed Peggy and Roger’s interaction in the episode.
April 9th, 2012 at 12:05 PM
The hallucination was a step in a direction we’ve not seen from this show, but it was an interesting new way to show Don still battles (and loses) to his demons despite outwardly appearing as a happily married man.
April 9th, 2012 at 12:05 PM
Nothing says “discipline” like giving a child a prescription sleeping pill. Between the creepy house the Francis’ live in and Paulina throwing her literal and figurative weight around, I would be surprised if Sally didn’t start experimenting with weed by her 15th birthday.
April 9th, 2012 at 12:06 PM
She practically had him bent over the desk while he was trying to strong arm her. It was awesome to watch.
April 9th, 2012 at 12:13 PM
Next episode: Draper moves in with his parents, Peggy goes to work at a summer resort, or Sterling has a twin that no one ever knew about?
April 9th, 2012 at 12:16 PM
Yes. I dvr’d it but watched the first half and hour. Good for her. Now get back with Roger and you can both be happy.
April 9th, 2012 at 12:18 PM
It will be great when he finally gets his in Vietnam.
April 9th, 2012 at 12:20 PM
I feel like the term Jumped the Shark has Jumped the Shark.
April 9th, 2012 at 12:20 PM
Peggy won the episode in that scene. Great stuff.
April 9th, 2012 at 12:35 PM
Kind of dark episode. I was glad that Joan told her husband to fuck off. What are the odds that she runs to Roger now?
April 9th, 2012 at 12:42 PM
The way she jokingly flirts with Roger and Roger has no time to have any of it “Get your feet off of there, are you drunk?” Cracked me the up so much. Audible laughs.
April 9th, 2012 at 12:44 PM
when did this place change from baby-blog format to tv-shows-I-have-never-seen format? it’s almost like there’s no room anymore for sports-that-I-don’t-watch posts (beisbol, soc-cer, hoc-key, NBA).
April 9th, 2012 at 12:49 PM
Would love to see a rap video featuring Peggy tossing hundreds in the air.
http://gif.mocksession.com/wp-content/uploads/2012/04/PEGGY-COUNTING-MONEY.gif
/What’s a Game of Thrones?
//Don’t have money for fancy cable.
April 9th, 2012 at 12:53 PM
probably because almost everyone except you discusses these tv shows in the comments so it just made sense to give them separate posts to help people avoid spoilers?
April 9th, 2012 at 12:57 PM
you’re probably right.
/goes home and tells wife we have a lot of Lost, Mad Men, Game of Thrones, Walking Dead, Falling Skies, Rizzoli & Isles, and Cold Pizza to catch up on so I can participate in the TBL comments again
April 9th, 2012 at 1:11 PM
Craig sucks, more Sally Draper — in a show filled with great characters she somehow is one of the most interesting.
April 9th, 2012 at 1:54 PM
OK, if GOT and Mad Men get their own posts, can we get one for Breaking Bad when it comes back in July? And one for The Walking Dead when it staggers back in October?
April 9th, 2012 at 4:34 PM
I’m pry on the younger side of the Mad Men audience, so I never heard of Richard Speck Just when you think he couldn’t be any more messed up you get to the part about the prison video.