ESPN Wonders: Is Baseball’s Popularity Waning Due to the Lack of Gambling on Baseball?
Chad Millman, editor of ESPN the Magazine and the WWL’s resident gambling guy, wrote this about opening day:
We all know that the truth is baseball sunk to second, some would say third behind college football, in the national conversation because it is so darn difficult for the public to bet on it. TV helped hasten the demise, but that medium’s rise as an entertainment delivery service coincided with the popularity of the point spread, invented in the 1940s. I have been making this case for years. And I will make it every year at the beginning of the baseball season. Money lines, the standard baseball bet, are too difficult for casual fans to understand, as opposed to the point spread favored by football. And unlike football, in which fans can gear up for a once-a-week play, baseball is unkind to those who parachute in once a week.
Interesting premise. Here’s the portion of the program where you wonder whether instant replay might help, whether a shorter season is the answer, or whether it makes no difference ratings have been trending down for 30 years because the sport is a cash cow.
While gambling on baseball is down, wagering on golf is soaring, according to the New York Times.
Street bookies, casinos and online sports books have all reported a rise in golf betting. There are several factors, including increased television coverage, improved technology that allows bettors to literally wager on a golfer’s every swing if they so desire — and, of course, Tiger Woods. As a result, experts believe that this week’s Masters could be the most wagered-on golf event in history.
Everyone else liked Bo Van Pelt at 80:1, right? He’s even through 17.

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39 Responses to “ESPN Wonders: Is Baseball’s Popularity Waning Due to the Lack of Gambling on Baseball?”
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April 5th, 2012 at 3:27 PM
Which begs the question, how many people bet on football? How many of those people don’t bet on baseball? I can’t imagine the numbers are that high.
April 5th, 2012 at 3:27 PM
What? You can absolutely gamble on baseball spreads, I’ve never seen a bookie where you couldn’t.
April 5th, 2012 at 3:29 PM
Question: If baseball’s popularity is “waning,” why do people continue to spend more and more money on it?
April 5th, 2012 at 3:30 PM
And how would instant replay help?
I don’t think you have to look that much further than this blog to reveal some answers. You can get smashed in the face by 30, but as long as your star has a couple of big dunks, you’re gonna get linked, get a shoe deal, get on commercials, and gain popularity. That doesn’t transfer to baseball so, despite their outrageous contracts, the star power of baseball does not convert or compete with the star power of basketball…for example. That hurts.
April 5th, 2012 at 3:30 PM
Cubs opener livechat
April 5th, 2012 at 3:31 PM
The spread is almost always -1.5 which is then adjusted by shorter odds for bigger favorites. I think that’s what he means here.
April 5th, 2012 at 3:31 PM
I think he is talking about the difficulty…anybody can pick football games against the spread. It’s easy to grasp. With baseball, the payouts vary as much as the lines (+115, -1.5).
April 5th, 2012 at 3:32 PM
Are you talking about the +/- 1.5 lines? While they are spreads, I think those are just weighted off the original moneyline, or are you talking about something else altogether?
April 5th, 2012 at 3:33 PM
Also, does soccer (internationally) have this issue? I don’t think they are having trouble with popularity despite similar betting structures as baseball.
April 5th, 2012 at 3:35 PM
Stenson, who at one point had it to -6, just quadruple bogeyed the 18th and finished with 71.
April 5th, 2012 at 3:36 PM
Bsseball’s popularity is waining because they do stupid shit like they have over the last week. Opening games in Japan while spring training is going on….having two teams play a one game “series” on a random Wednesday night, and having everyone else having an opening day today and tomorrow. None of this makes sense to me.
April 5th, 2012 at 3:36 PM
Woof.
April 5th, 2012 at 3:37 PM
Which is why it’s more fun!
April 5th, 2012 at 3:38 PM
Does any of that really make anyone not want to watch baseball, though? Also worth noting is that the NFL and college football have extended their opening weekends in recent years as well. They now begin on Thursday and stretch to the following Monday.
April 5th, 2012 at 3:40 PM
I just can’t work up the energy to get upset over how Opening Day was handled…each team with get a home opener, the fans will be happy and then baseball will be played for the next six months
April 5th, 2012 at 3:40 PM
Not really. It just makes me angry.
April 5th, 2012 at 3:41 PM
Agree that all of the things you mentioned are dumb. However, in the grand scheme of things, it’s fairly meaningless. Baseball teams play pretty much daily for 6 months. It’s a marathon (also, best regular season in sports, IMO) and the lack of an old school opening day set probably doesn’t do any harm. That said, it would be nice to have one.
April 5th, 2012 at 3:41 PM
that’s really no different than the NFL opening on a Thursday when 24 other teams play 72 hours later in a 8 hour span.
last night was there to give the world series champs a national game, today is the real opening day 80% of baseball fans care about.
April 5th, 2012 at 3:41 PM
Does it matter? Baseball still brings huge eyeballs whether via the stands, the best internet viewing availability and their worldwide presence. Please stop your vendetta against baseball TBL.
April 5th, 2012 at 3:43 PM
ESPN openly wonders: if we talk about baseball’s popularity waning can we improve our bargaining position on the next TV deal with MLB?
April 5th, 2012 at 3:44 PM
But the NFL doesn’t have two teams open on the same Thursday where there are preseason games, big difference.
April 5th, 2012 at 3:49 PM
Nor does the NFL have them open halfway around the world and not tell anyone about it.
April 5th, 2012 at 3:49 PM
National MLB games have to be hurting but local is huge. So ESPN is just fucked.
April 5th, 2012 at 3:51 PM
That and the MLB Network being quite solid.
April 5th, 2012 at 3:51 PM
but does it really matter? is that really making some diehard fans say, “well, wait a goddam minute! I hate this sport b/c they played two games in Japan while pre-season was still happening! I’m going to shit in my yankees hat and throw it at MLB headquarters!”
baseball was hugely popular and a massive ratings success when their major competition on TV was whatever the other 3 channels had on the air at the time and none of it was a popular major sport.
MLB makes a shit load of money, right now, that’s what counts.
April 5th, 2012 at 3:53 PM
Ding! Ding! Ding!
Baseball is making money hand over fist.
But because it’s such a localized regionalized game, with such disaprities between the haves and have-nots, ESPN is saying it’s waning in popularity so it can broadcast nothing but Yankees, Red Sox, Mets, etc.
April 5th, 2012 at 3:54 PM
I like the Tigers, but there isn’t anybody in baseball I enjoy seeing get lit up more than Jose Valverde. Maybe Brett Myers.
April 5th, 2012 at 3:56 PM
It’s not like this is the first time this has happened, and it likely won’t be the last. It makes much more sense to play a couple of early season games in Japan once or twice a decade than it does for the NFL to play a game in London every year.
April 5th, 2012 at 3:57 PM
I think people who like to gamble can figure out a money line…
April 5th, 2012 at 4:02 PM
This bolsters Spencer’s argument for more golf posts. Somehow. I’m pretty sure it does.
April 5th, 2012 at 4:04 PM
It’s not the overseas series that’s frustrating, it’s the stupid opening night game while there are still spring training games being played. It just makes ZERO sense.
April 5th, 2012 at 4:10 PM
this is going to keep happening, unless you want a game 5 of the world series played in November.
April 5th, 2012 at 4:14 PM
betting on baseball is a big money maker. It is so much easier than football, whether it be college or pro.
All you have to do is pick the winner of the game. How is that more difficult to understand than a point spread?
BTW, there are money lines on football as well. Makes it easier to bet on them in my opinion.
April 5th, 2012 at 4:15 PM
No, how about they just drop a few spring training games? Boom, solved.
April 5th, 2012 at 4:28 PM
that’s not happening, the local towns where the games are played will be pissed at the loss of income, owners would lose money from the loss of games, etc etc etc.
April 5th, 2012 at 4:46 PM
Dumb question: is the sport healthy?
Not everything has to be an EVENT a la the Final Four or the Super Bowl or the BCS games. In fact, most sport seasons go year-in, year-out with only a few signature games happening. The casual fans perk up when Real Madrid faces Barcelona or when the Yankees meet the Red Sox, but it’s only the diehards that follow Chiefs-Browns games or Texas facing off against GW.
And there’s nothing wrong with that. Except that, for the price they pay, ESPN want each game to be an EVENT. And that’s just impossible.
April 5th, 2012 at 7:13 PM
Baseball has never been more healthy. TV ratings are flawed way of determining how healthy it is, because there are so many more ways to experience the game, and follow the game, now than there were in 1980. But as for the premise, it’s pretty obvious to me that one of the big things that made the NFL so big is gambling.
April 5th, 2012 at 8:37 PM
Gambling must add a little popularity to sports with scoring systems that naturally lend themselves to spreads, i.e. basketball and football. However, a commenter above hit it on the head. Soccer has similar scoring, and it is the most popular sport in the world. Cricket has a terrible scoring system for gambling, and it is the second most popular sport in the world. I’m not sure gambling is really the answer here.
Although, I do appreciate that TBL can finally make a post about baseball (albeit about declining popularity) but do it in an intelligent and well thought out manner. Kudos TBL.
April 5th, 2012 at 9:42 PM
We get that you like the NFL, JM, but baseball is pretty damn healthy.
Tom Brady’s current deal will get him around $80MM if it goes to the end. JD Drew made $110 MM in his career. Jon Niese just got more guaranteed money than Wes Welker has received for his entire career with his 2012 franchise tender included. Calvin Johnson, the BEST WR in the game, set a new WR record that corner OFers get every offseason in baseball. A family can go to a game for around $100 in most markets. There’s ton of local advertiser demand for baseball which is why you’re seeing the team-owned networks. Owner-player relations are great. Owner-owner relations are okay.
No other sport can boast all of that.