NCAA Tournament Final Draws 12.1 Nielsen Rating, Down Nine-Percent From 2011

All, College Basketball, NCAA Tournament, Television Ty Duffy April 3rd. 2012, 11:50am

Last night’s NCAA Tournament Final drew an overnight rating of 12.1, a nine-percent drop from 2011′s UConn vs. Butler. This was roughly on par with the tournament’s overall 6.6, an eight-percent decline, though the Final Four Saturday games performed significantly better, about even with last year. Final ratings likely dipped because the game started at 9:30 ET and it never was competitive.

For some perspective, the Final drew a ratings share higher than the first five games of the 2011 World Series, the first four games of the 2011 NBA Finals and every college football bowl game except the BCS Championship.

[Photo via Presswire]

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39 Responses to “NCAA Tournament Final Draws 12.1 Nielsen Rating, Down Nine-Percent From 2011”

1
Nathan Wind Says:
April 3rd, 2012 at 11:54 AM
Pay the Players!
2
cassino Says:
April 3rd, 2012 at 11:55 AM
Internet.
3
PL StabbinKabin Says:
April 3rd, 2012 at 11:55 AM
@KingGrizz If you’re here. We played Black Diamond last year for my buddy’s bachelor party. It’s got everything but a fucking clowns mouth. Probably the most frustrating golf course i have ever played. Bring plenty of golf balls and try not to harm an Amish kid when you get pissed.
4
José Ovechkin Says:
April 3rd, 2012 at 11:56 AM
Why it started at 9:30 I’ll never understand. I turned it off at halftime; it was the least compelling Final I can remember.
5
HuskerDawg Says:
April 3rd, 2012 at 11:56 AM
and every college football bowl game except the BCS Championship.
How many of those were on broadcast tv? Also, the roundup conversation proves these ratings are useless.
6
spencer096 Says:
April 3rd, 2012 at 11:57 AM
so ratings are down in seemingly every sport other than the NFL…im taking this as a sign of cultural progress.
7
HuskerDawg Says:
April 3rd, 2012 at 11:57 AM
Why it started at 9:30 I’ll never understand. I turned it off at halftime; it was the least compelling Final I can remember.
You forget about last year’s shit show? 22-19 at halftime or some shit like that. Give me athletic freaks over Hoosiers any day of the week.
8
cracker jack Says:
April 3rd, 2012 at 11:57 AM
For some perspective, the Final drew a ratings share higher than the first five games of the 2011 World Series,
Haha, I was wondering how this post got approved until I came across this shot. Bravo.
9
payaso Says:
April 3rd, 2012 at 11:58 AM
For some perspective, the Final drew a ratings share higher than the first five games of the 2011 World Series, the first four games of the 2011 NBA Finals and every college football bowl game except the BCS Championship.
For even more perspective, the World Series was competing with new primetime programming and the bowl games were on cable. Looks like the tourney is a money-losing sieve just like the Olympics.
10
KingGrizz Says:
April 3rd, 2012 at 11:59 AM
@KingGrizz If you’re here. We played Black Diamond last year for my buddy’s bachelor party. It’s got everything but a fucking clowns mouth. Probably the most frustrating golf course i have ever played. Bring plenty of golf balls and try not to harm an Amish kid when you get pissed.
Thanks for the heads up. I’ll probbaly be liquid most of the day anyways and I’m sure we’ll play some sort of scramble game. Appreciate it.
11
mizerle06 is mcintyred of all the trollin' Says:
April 3rd, 2012 at 12:00 PM
options.
12
rittyrich Says:
April 3rd, 2012 at 12:00 PM
For even more perspective, the World Series was competing with new primetime programming and the bowl games were on cable. Looks like the tourney is a money-losing sieve just like the Olympics.
This. And for even more perspective, the World Series was 1,000x more compelling.
13
KingGrizz Says:
April 3rd, 2012 at 12:01 PM
Did you guys bring booze and just hang out at the cabins? I cant imagine there being much to do in Millersburg, Ohio
14
Ben80123 Says:
April 3rd, 2012 at 12:01 PM
Internet.
Segmentation.
Who gives a fuck?
Internet again.
Who really gives a fuck?
Does that cover it?
15
vajayjay redick Says:
April 3rd, 2012 at 12:04 PM
The N. Carolina-MSU game was less compelling. The UConn-Butler game was uglier.
16
HawkEye Says:
April 3rd, 2012 at 12:07 PM
Duffy’s turn to write the RATINGS post?
17
scripty Says:
April 3rd, 2012 at 12:08 PM
So the game that decided the MLB title had a 13.8 overnight and the game that decided college hoops had a 12.1
18
KC Resident Says:
April 3rd, 2012 at 12:09 PM
The NCAA needs to move the Final Four to a Thursday/Saturday format. Hardly anyone but the two teams involved give a shit about the game on a Monday night.
19
scripty Says:
April 3rd, 2012 at 12:10 PM
Ben, keep your honey bees away from this pesticide.
20
KC Resident Says:
April 3rd, 2012 at 12:10 PM
Duffy’s turn to write the RATINGS post?
I have noticed that JMac is farming out his typical posts. Yesterday he had CRM writing about athlete girlfriends. I have also noticed considerably fewer posts out of JMac. He must have some new behind the scenes responsibilities at USA TODAY/FSV/THEBIGLEAD.
21
vajayjay redick Says:
April 3rd, 2012 at 12:11 PM
The NCAA needs to move the Final Four to a Thursday/Saturday format. Hardly anyone but the two teams involved give a shit about the game on a Monday night.
This. And the College football championship needs to move off Mon. Night as well.
22
Hef Says:
April 3rd, 2012 at 12:11 PM
Whenever people talk about ratings my mind immediately goes to this Onion article:
http://www.theonion.com/articles/im-not-afraid-to-try-popular-new-things,10767/
23
Jim Harbaugh Scramble Says:
April 3rd, 2012 at 12:16 PM
Two big name schools and the ratings are down? Is this the end of college basketball?
24
PL StabbinKabin Says:
April 3rd, 2012 at 12:17 PM
Did you guys bring booze and just hang out at the cabins? I cant imagine there being much to do in Millersburg, Ohio
We went into town about 10 minutes away but pretty much brought all our own booze. Of course we ran out and had to make a put stop. The cabin is a pretty cool set up. Right on the course. Wake up and tee box one is right out your front door. It’s a cool set up. It’s a ridiculous course. We played a scramble and i don’t want to fathom what my score would have been if we didn’t.
25
PL StabbinKabin Says:
April 3rd, 2012 at 12:17 PM
And yea we just hung out at the cabins, there’s not shit to do down there.
26
Jason McIntyre Says:
April 3rd, 2012 at 12:18 PM
love the ratings down narrative. zmog! college hoops only beat 5 WS games and 4 NBA finals games and every bowl game but one … but ratings are down year to year!
27
sportsgal116 Says:
April 3rd, 2012 at 12:20 PM
I’m so boooooooooored.
28
Coach Mike Woodson, Atlanta Hawks Says:
April 3rd, 2012 at 12:22 PM
love the ratings down narrative. zmog! college hoops only beat 5 WS games and 4 NBA finals games and every bowl game but one … but ratings are down year to year!
Honest question. How many times have you used the “ratings are down year to year” as an opening to “bury” a sport?
/zomfglmao
29
Clayton Cargill Says:
April 3rd, 2012 at 12:23 PM
love the ratings down narrative
yes, yes you do.
30
Hef Says:
April 3rd, 2012 at 12:23 PM
love the ratings down narrative. zmog! college hoops only beat 5 WS games and 4 NBA finals games and every bowl game but one … but ratings are down year to year!
So when it’s a sport you actually watch, you don’t care about ratings, but when it’s the 10 other sports that you only see clips of ratings mean something?
31
garmy Says:
April 3rd, 2012 at 12:24 PM
Skip Bayless!
32
MP Says:
April 3rd, 2012 at 12:25 PM
love the ratings down narrative. zmog! college hoops only beat 5 WS games and 4 NBA finals games and every bowl game but one … but ratings are down year to year!
/brain melts
33
Coach Mike Woodson, Atlanta Hawks Says:
April 3rd, 2012 at 12:28 PM
It’s pretty clear that if you like a sport with declining ratings like NCAA hoops, it makes you less of a man.
34
squawkbox Says:
April 3rd, 2012 at 12:28 PM
Combine an early, beautiful spring (global warming and all, you know?) with year-round little-league baseball for my kid and I watched very little basketball this year.
I need to get a TV on the deck or patio.
35
payaso Says:
April 3rd, 2012 at 12:29 PM
love the ratings down narrative. zmog! college hoops only beat 5 WS games and 4 NBA finals games and every bowl game but one … but ratings are down year to year!
It’s like rain on your wedding day.
36
scripty Says:
April 3rd, 2012 at 12:37 PM
You know those rating systems are flawed. They don’t take into account houses that have more than two television sets and other things of that nature.
37
Milk Steak To Go Says:
April 3rd, 2012 at 12:53 PM
Thanks for the heads up. I’ll probbaly be liquid most of the day anyways and I’m sure we’ll play some sort of scramble game. Appreciate it.
The course is BYOB. That, with all you can golf, leads to cases, Jack, Jim, and Cuervo in carts at all times.
38
José Ovechkin Says:
April 3rd, 2012 at 1:49 PM
You forget about last year’s shit show? 22-19 at halftime or some shit like that. Give me athletic freaks over Hoosiers any day of the week.
Not what I meant by compelling. At least last year I had a rooting interest. This year the game wasn’t close and I’ve never hated 2 championship teams more since MSU played Florida in 2000.
39
BeerMan Says:
April 3rd, 2012 at 2:36 PM
You know those rating systems are flawed. They don’t take into account houses that have more than two television sets and other things of that nature.
I guess I have to take you at your word, No. 2. You have a great day, fellas!