ESPN Sent Out an Email to the Editorial Side Reminding Them to Tread Lightly on the Trayvon Martin Tragedy [UPDATE]
According to four difference sources, ESPN sent out an email to the editorial side in the last 24 hours reminding them to “avoid political commentary” in the social media space. We’re told the email – which was not company-wide, but rather by department – specifically referenced the Trayvon Martin tragedy.
In the email, ESPN brass gently reminded its employees to avoid discussing Martin’s death on twitter. Martin’s hoodie was mentioned.
The reminder of the social media policy was not extended to ESPN’s TV arm, two sources said. Michael Smith and Trey Wingo are now wearing hoodies in their avatar. Trayvon Martin was wearing a hoodie when he was killed for no reason by George Zimmerman.
The question then becomes whether or not journalists should avoid such statements – and in 2012, a twitter avatar qualifies as a statement – and stay objective as opposed to being part of it.
The follow-up question, of course, could be, “within reason – say, a PG rating – can’t I say what I want in my own twitter feed?”
Richard Prince of the Maynard Institute spoke with ESPN spokesman Josh Krulewitz, who said, “We completely understand the strong feelings involved. Our decision is in keeping with our long-standing policy for ESPN content. There are other avenues for our people to represent issues outside of sports beyond ESPN Twitter feeds.”
[UPDATE: After some internal discussions at ESPN on the topic, this statement arrived via spokesman Josh Krulewitz: "It's a tragic situation that has led to much thoughtful discussion throughout the company. As a result, in this circumstance, we have decided to allow this particular expression of human sympathy."]

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68 Responses to “ESPN Sent Out an Email to the Editorial Side Reminding Them to Tread Lightly on the Trayvon Martin Tragedy [UPDATE]”
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March 24th, 2012 at 4:04 PM
According to four difference sources,
Sarah Phillips, Jay Bilas, Cowturd, and (drumroll, please) Bob Knight.
March 24th, 2012 at 4:09 PM
I guess gun-wielding racists go to Disney movies, too. Fuck corporate cowardice.
March 24th, 2012 at 4:10 PM
Was he killed for no reason?
http://www.examiner.com/charleston-conservative-in-charleston-sc/zimmerman-was-on-the-ground-being-punched-when-he-shot-trayvon-martin
March 24th, 2012 at 4:15 PM
Seriously?
March 24th, 2012 at 4:21 PM
Griner with a 2 handed break away dunk…..
He was killed because the wannabe cop was embarassed that he was being beaten up by the 140 pound kid he was stalking.
March 24th, 2012 at 4:25 PM
Richard Prince of the Maynard Institute
spoke withcold called ESPN spokesman Josh Krulewitz after obtaining his cell number through “unknown channels”FIXED.
/dodges JHS
March 24th, 2012 at 4:26 PM
Trey Wingo is not Christian Amanpour. ESPN employees are barely journalists. It’s not a sports story.
No. You’re an ESPN employee and your actions in public represent the company. Those “tweets are my own” warnings on twitter accounts don’t actually mean anything.
March 24th, 2012 at 4:35 PM
You would think that a big corporation might like to be known as the big corporation who is against young black kids getting gunned down for being black.
March 24th, 2012 at 4:38 PM
You would think that a big corporation might like to be known as the big corporation who is against young black kids getting gunned down for being black.
Do they really have to stand on the hilltops and scream, “We are against murder!”
March 24th, 2012 at 4:43 PM
Facts? We don’t need no stinking facts. They get the way of our narrative and agenda. We draw our own conclusions!
March 24th, 2012 at 4:48 PM
When they are taking some action to silence their employees from expressing their justified sympathies, it sure wouldn’t hurt.
March 24th, 2012 at 4:58 PM
They’re protecting themselves from their public representatives making public statements about something that is a heated issue where all the facts are not known yet (hence further investigations).
Most of y’all would be fucking horrible at running huge corporations, yeah let emotions be the dictator of every decision. Brilliant strategy.
March 24th, 2012 at 5:04 PM
Also who gives a shit what Trey Wingo or Michael Smith have to say on this matter? Is it going to change anything? No. Public figures only care about getting left behind in the celebrity sympathy race.
March 24th, 2012 at 5:05 PM
Maybe I’m being too cynical.
March 24th, 2012 at 5:10 PM
Cynical would not be the word I would choose.
March 24th, 2012 at 5:12 PM
Would it be “delicious”?
March 24th, 2012 at 5:15 PM
It’s not a sports story.
it was as soon as lebron took and tweeted that pic
March 24th, 2012 at 5:17 PM
yeah, maybe.
March 24th, 2012 at 5:20 PM
blame it on LeBron
March 24th, 2012 at 5:23 PM
Would it be “delicious”?
your anger is
March 24th, 2012 at 5:23 PM
I just think it can be dangerous for everyone to run with one thing based on emotions when all the facts aren’t out yet, and public figures have to keep up with it or else they’re seen as assholes. Kind of like with American flag lapel pins for politicians and broadcasters.
Geraldo is a jackass and this whole thing is ridiculously tragic, but you cannot blame Disney for protecting themselves. Because you know goddamn well if somehow it comes out that Zimmerman did act in self defense (not saying he did, obviously, just that it IS an ongoing investigation) people would be hounding them if all their personalities were making public statements.
I mean for shit’s sake if ESPN makes a typo about a trade TBL will run a screenshot of it, you don’t think he would run something about that?
March 24th, 2012 at 5:26 PM
blame it on LeBron
you tellin me what to do?
March 24th, 2012 at 5:32 PM
As they should. Shouldn’t we wait for all the facts of the situation before passing judgement?
March 24th, 2012 at 5:33 PM
my commenter name is my corporation.
/raises eyebrow, waits for hmmmmms
March 24th, 2012 at 5:34 PM
Fuck. I agree with Matt. And probably with MikeNYC on this too. NEVER A GOOD FEELING.
*awaits Mike’s arrival as I’m convinced he has a google alert for his mention in the comments*
March 24th, 2012 at 5:34 PM
Pump the brakes.
March 24th, 2012 at 5:35 PM
Shouldn’t we wait for all the facts of the situation before passing judgement?
absolutely, as in all matters. it blows when celebrities get courage to jump on what seems to be the side to take
March 24th, 2012 at 5:37 PM
or, better yet, how about we don’t pass judgement? i like that option, especially in matters that don’t involve me. that’s different from saying what i would do in that situation or even what my opinion is. no need to point out others’ mistakes, just handle your own business the way you feel is best. action, not words
March 24th, 2012 at 5:38 PM
Pump the brakes.
breaks
/favorite commenter mistake
March 24th, 2012 at 5:38 PM
How many more facts whould we wait on before we draw a conclusion? An unarmed kid was shot based on some wannabe cop operating on the premise of racial profiling. The police held on to the body of the kid for days without notifying his parents. A drug test was performed on the corpse, while there was none performed on the guy who did the shooting. The guy who did the shooting was let go without an investigation (Here’s where your plea for the cops to “not run with one thing based on emotion when all the facts aren’t out yet” would more accurately fit). There’s enough for a reasonable person to express their outrage.
March 24th, 2012 at 5:41 PM
The guy who did the shooting was let go without an investigation
why do you think they are protecting him, or do you think it’s just shoddy police work? i mean, latinos are racially profiled/discriminated against too, not protected like the cliched white/black conflict where a white is ‘favored’
I have not read much beyond headlines on this, so i’m just reacting to the comments
March 24th, 2012 at 5:41 PM
Sounds like we both don’t like knee-jerk emotional reactions. Sadly, there’s been a lot of that around here lately.
/Rivers has a sweet crossover
//lottery pick!
March 24th, 2012 at 5:42 PM
The DOJ and the Florida Attorney General’s Office are still doing factual investigations.
I’m not saying don’t be outraged about the way the police handled it, or the way some are politicizing it.
All I’m saying is don’t hang the guy before all the facts are known.
Don’t use the eyeball test to judge a situation. You know, like Zimmerman probably did.
March 24th, 2012 at 5:43 PM
The facts are never all in. Are you guys all still waiting for all the facts to get in before you express regret over Kennedy’s assassination? Or are you still taking a “wait and see” approach to 9/11?
Trayvon was unarmed. Trayvon was shot. Trayvon is dead. Those facts are in. Sufficient.
March 24th, 2012 at 5:46 PM
Tim went to the fire and now he doesn’t have a face.
March 24th, 2012 at 5:47 PM
Trajan Langdon was such a bad ass name. His nickname was awesome too.
/Alaskan Assassin
March 24th, 2012 at 5:51 PM
clutch cargo was a better name
March 24th, 2012 at 5:53 PM
This only makes sense if you believe all guilty people are found guilty in a court of law. Since we know this to not be the case, then we can also conclude that it isn’t necessary for a reasonable person to draw a conclusion based on the known evidence, especially in a case like this where the evidence is overwhelmingly obvious. But, in your quest for patience, you miss the obvious point which is there wouldn’t be an investigation at all if people hadn’t expressed their outrage. It has already been concluded by police department that Zimmerman was innocent.
March 24th, 2012 at 5:56 PM
Trayvon was unarmed. Trayvon was shot. Trayvon is dead. Those facts are in. Sufficient.
But, was he the instigator? These are the facts we are waiting for.
March 24th, 2012 at 5:56 PM
This. Also, just because Trayvon was unarmed doesn’t mean he couldn’t kick the shit out of Zimmerman to the point where lethal force is justified to defend oneself.
March 24th, 2012 at 5:59 PM
I’m sorry it just baffles me that the evidence is “so overwhelmingly obvious” when one of the largest issues is that the local police did such a shit job of evidence finding. We’re not going to know the full story because Trayvon is dead, but I refuse to believe that the current investigations aren’t going to yield something more concrete than the laughable investigation the local cops did. Even if that evidence just supports the narrative that Zimmerman is a fucking whackjob racist vigilante, which it does certainly seem like.
However, all I’m saying is that for a corporation to protect its ass when the investigation is still going on is simply smart on their part.
The guy seems like a piece of shit based on what we know now. I’m guessing that will be furthered by what comes out from here on out. He still deserves his day in court (which, hopefully, he actually gets, but I doubt he will because of how the initial police work was handled) and yes it’s great that the outrage has led to the further investigations but him already being convicted in the court of public opinion helps NOTHING.
March 24th, 2012 at 6:02 PM
eh, the operator told him, the non-Police officer to stay in his car. He decided to get out of his car and stalk a kid based on his description of him wearing a hoodie. Its obvious who the instigator was.
Lethal force for a punch? Contrary to what some believe, protecting yourself doesn’t only involve a gun. A kid was being stalked, attempted to avoid the situation, and when accosted, allegedly pounded on the stalker, and as a result of that pounding (going with this scenario) the stalker took out his gun and shot the kid. Thats called murder.
March 24th, 2012 at 6:04 PM
Have you read a lot about the story? Many of the facts are out there.
Since Zimmerman was the one who went after the kid even with the police dispatcher telling him not to, we can be sure Trayvon was not the instigator.
March 24th, 2012 at 6:04 PM
Benny I’ve just got a problem throwing around the word “obvious” at this point. That’s not a word that should be used in criminal investigations, especially not by the peanut gallery.
March 24th, 2012 at 6:05 PM
Also based on Zimmerman’s past actions, comments, 911 calls, etc., he will be lucky if he is not charged with a hate crime. Zimmerman had a reputation for calling the cops on any black person he saw in the neighborhood at night. His actions are racially motivated.
March 24th, 2012 at 6:13 PM
A savage hypocrisy.
March 24th, 2012 at 6:16 PM
“We’re just waiting until all the facts are in in the Sandusky case before we know the kids weren’t instigating it.” –TBL commentariat.
March 24th, 2012 at 6:19 PM
“We’re just waiting until all the facts are in in the Sandusky case before we know the kids weren’t instigating it.” –TBL commentariat.
that’s way too broad a brush
March 24th, 2012 at 6:19 PM
Vlad, please explain.
March 24th, 2012 at 6:19 PM
You have that right. It just makes you late to the party. But, just as you have that right, others have the right to view the obvious, yes obvious evidence and come to a reasonable conclusion. It doesn’t mean Zimmerman doesn’t deserve his day in court.
March 24th, 2012 at 6:20 PM
There was a young black kid that got roughed up by Indianapolis Police about 2 years ago. Al Sharpton came to town and led marches for the kid. Everyone was so quick to blame the police. After a thorough investigation by an outside organization, it turns out the kid aggressively resisted arrest, tried to incite a riot with those watching him get arrested, and the officers actions were completely justified. And it all came full circle when this “victim” was charged and convicted of a felony in a seperate incident a year later (Rev Sharpton didn’t come to town for that). This is what I think of when there’s a racially charged incident (in the case with Indy PD, race played no part) that draws the attention of Al Sharpton.
March 24th, 2012 at 6:21 PM
Hello strawman!
March 24th, 2012 at 6:26 PM
that’s way too broad a brush
Hello strawman!
March 24th, 2012 at 6:27 PM
No, it was just a stupid joke.
well done then
March 24th, 2012 at 6:28 PM
Holy quote fail. I suck.
March 24th, 2012 at 6:28 PM
March 24th, 2012 at 6:31 PM
There was a young black kid that got roughed up by Indianapolis Police about 2 years ago. Al Sharpton came to town and led marches for the kid. Everyone was so quick to blame the police. After a thorough investigation by an outside organization, it turns out the kid aggressively resisted arrest, tried to incite a riot with those watching him get arrested, and the officers actions were completely justified. And it all came full circle when this “victim” was charged and convicted of a felony in a seperate incident a year later (Rev Sharpton didn’t come to town for that). This is what I think of when there’s a racially charged incident (in the case with Indy PD, race played no part) that draws the attention of Al Sharpton.
Hello Strawman!
//right down to the obligatory Sharpton shout out.
March 24th, 2012 at 11:59 PM
So no “Dead Nigga Storage” jokes?
Thanks a lot, Quentin.
March 25th, 2012 at 8:42 AM
Fact: Zimmerman was told to stay in his car, and not to confront the young man. Once he did the opposite, his so-called “self defense” argument is out the window. By definition, he instigated the confrontation by not obeying the police dispatcher.
March 25th, 2012 at 10:59 AM
“There was a young black kid that got roughed up by Indianapolis Police about 2 years ago. Al Sharpton came to town and led marches for the kid. Everyone was so quick to blame the police. ”
“Police” being the operative word here. Men and women who are trained to seek out and deal with people who might be breaking the law in some way. Men and women who are universally recognized by citizens as someone with the authority to do so, and ostensibly, the training and wisdom to handle any potential situations fairly and safely.
You know who doesn’t have the right to go around trying to arrest people? Random dudes who just decide to go chase someone down with a 9mm in tow.
March 25th, 2012 at 11:51 AM
Nothing like a message board to remind you of all the simpletons who still roam this great strip-mall of ours. Get it out while you can because if you ever talked like this in public (in a real city) you’d get mushed in the face and smacked in the mouth.
March 25th, 2012 at 12:46 PM
Darrell still on the “POOR JOE PATERNO DID ALL HE HAD TO DO! SCAPEGOAT!” bandwagon even though there is evidence that he knew about the Sandusky but is ready to execute someone before all the evidence comes out. for the record I think the dude who shot Martin was 100% wrong.
March 25th, 2012 at 12:49 PM
Hallmagic, who are you talking to?
March 25th, 2012 at 12:50 PM
http://www.joeydevilla.com/wordpress/wp-content/uploads/2007/03/internet-tough-guy-magazine.gif
March 25th, 2012 at 1:07 PM
name names, homie.
March 25th, 2012 at 1:09 PM
this may be the worst thread in the history of the site. WOOF!
March 25th, 2012 at 2:13 PM
Doesn’t a major news corp own this site now? And they can’t find a more recent pic of the kid, than the one above where he’s fucking 12.5 yrs old?
March 26th, 2012 at 2:17 PM
Well, that just about does it.