The Carolina Panthers New Logo Looks Nearly Identical to the Old Logo
The Carolina Panthers unveiled a new logo, and the only problem is that there appears to be no change at all from the old logo. Team President Danny Morrison said, “It is a cleaner style that is easier to read and should be more applicable to different uses.” Right.
Here’s the old one (on the left below), via Scott Fowler of the Charlotte Observer. As you can tell … the changes are barely noticeable.

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28 Responses to “The Carolina Panthers New Logo Looks Nearly Identical to the Old Logo”
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January 30th, 2012 at 7:26 PM
So they took out the black outline and changed the whiskers and eyelashes to blue. Money well spent.
January 30th, 2012 at 7:28 PM
I bet this took numerous focus groups and way too much money spent to come up with this nonsense.
January 30th, 2012 at 7:29 PM
Unless they just ran to the same people with the bright idea to give us B1G.
January 30th, 2012 at 7:29 PM
It’s more zazzy.
January 30th, 2012 at 7:29 PM
Don’t forget about the two baby teeth on top
January 30th, 2012 at 7:30 PM
I think the new fangs make it look fiercer .
January 30th, 2012 at 7:34 PM
Reminds me of when I worked for AT&T Global Information Solutions (the previously acquired NCR) and AT&T spun us back off in the trivestiture of AT&T, Lucent, and GIS. We spent $1m with a branding agency to come up with our new name of…NCR.
January 30th, 2012 at 7:41 PM
It looks meaner.
January 30th, 2012 at 7:46 PM
I saw elsewhere that Seattle is making some changes to their logo as well…looks like there will be quite a few uniform updates as well with the switch to Nike apparel next year.
January 30th, 2012 at 7:51 PM
new one is so much more web 2.0! it will look so much friendlier on tabs and smartphones.
January 30th, 2012 at 7:56 PM
It still looks like Brak.
http://en.wikipedia.org/wiki/Brak_(character)
January 30th, 2012 at 8:01 PM
Looks a little chubbier.
/seems accurate
January 30th, 2012 at 8:30 PM
Not confirmed but this appears to be the new Seahwks unis next year. http://profootballzone.com/nfl/seahawks-planning-to-change-their-uniforms-in-2012/
January 30th, 2012 at 8:46 PM
I remember the Panthers first year I got a hat and T-shirt for Christmas because I liked the logo so much. The only time I wore non-49ers gear. Then they spanked us in a regular season game in 1995 and never wore them again.
January 30th, 2012 at 9:02 PM
13-7
January 30th, 2012 at 9:17 PM
It’s not so much I dislike the logo, but rather the type face for the “Carolina Panthers”….it looks hokey. seems similar to UNC Tar Heels merchandise I’ve seen online.
January 30th, 2012 at 9:40 PM
zorak: you dance like a woman.
space ghost: i dance like a woman…if she were a man!
zorak: well…got me there.
January 30th, 2012 at 9:43 PM
i swear that was funnier on the episode.
January 30th, 2012 at 10:09 PM
It’s an update, and a well needed-one at that. This one is cleaner, sharper and the new font is more contemporary. The previous one looked dated since the end of the 90′s.
January 30th, 2012 at 10:13 PM
No.
January 30th, 2012 at 10:15 PM
Yes.
January 30th, 2012 at 10:18 PM
The new font may be a bit generic, but a lot more contemporary. That’s why they changed it. Like I said – the previous Zubaz-like font was outdated since 1999. Which makes sense since they first started using it in the mid-90′s.
January 30th, 2012 at 10:21 PM
Okay, I guess the new font is “more” contemporary compared to what they had, but the new font isn’t close to being contemporary itself. Still looks 90′s-ish.
January 30th, 2012 at 10:24 PM
Yeah, that font they had before was awful. Looked like bad graffiti.
January 31st, 2012 at 9:16 AM
Looks like the Thundercats cartoon from the 80′s
January 31st, 2012 at 11:10 AM
clesportsmedia at gmail.com
That’s my secondary email. I will check that acct tonight and then send you my primary. I can’t/don’t check it at work b/c of rules and proprietary information. Sorry but I cant answer anything right away. Hope that works.
February 25th, 2012 at 11:45 AM
Well, I think we all know the real reason for the “change”: THROWBACK UNIFORMS!
August 17th, 2012 at 11:14 PM
The first thing I saw in the old logo was Batman in the teeth. I have spent every day tell everyone I meet about Batman now I see they changed the teeth. I think they heard me. I live just outside of Charlotte I have been pointing Batman out since day one.