For the first time in its storied history, NFL Alumni Foundation Player of the Year Awards Presented by Allstate will be televised, airing the day after Super Bowl XLVI on NFL Network.

This year marks the 30th anniversary of the NFLA Player of the Year Awards Program, which was created so that retired NFL players could recognize and vote for the outstanding achievements of their present-day counterparts.

Actor Alec Baldwin will serve as host for the awards ceremony. The event itself is scheduled for Feb. 3 in Indianapolis. The show will run on NFL Network Feb. 6 at 10:00 PM ET.

Among the former NFLers scheduled to participate are Dan Fouts, Kellen WInslow, Andre Tippett and Jim Taylor; and former head coach Marv Levy.

Previous winners of the NFL Alumni Player of the Year Awards include Jason Witten, Drew Brees, Emmitt Smith, Boomer Esiason and Jim Kelly.

The NFL Alumni is a non-profit organization comprised of former NFL players and associate members with a mission of retired player advocacy and youth-oriented charity fundraising.

“As former players, celebrating the accomplishments of the current athletes is extremely rewarding,” George Martin, Executive Director & President, NFLA, said in a statement. “Partnering with NFL Network to televise the event will provide even greater exposure for our players and organization.

According to Martin, the funds raised from this awards dinner, along with other events throughout the year, allow the NFL Alumni to “advocate for greater quality of life benefits to retired players including medical, pension, disability and post-NFL career development as well as advancing its mission of caring for kids in local communities.”

ENVY Digital Entertainment, an official NFLA partner, will produce the event. 16W Marketing, a consultant to the NFLA, coordinated the partnership among NFLA, Envy Digital and NFL Network.