Texas Appears to Be Trying to Bluff Its Way to Keeping the Longhorn Network
If you missed it over the weekend, the Big 12 was nearly wiped off the college football map. Oklahoma and Oklahoma State began packing their bags to join the Pac-12 – soon to be Pac-16 – and Texas and Texas Tech (a package deal) were supposed to be right behind them.
Then, on Sunday, Chip Brown of Rivals floated this:
A source close to Texas put the chances of UT going to the Pac-12 at “50 to 60 percent” on Friday night and had those odds increasing as of Saturday. But on Sunday, those percentages dropped to “20 percent,” according to the source, because Texas wanted to explore ways to hold onto the Longhorn Network.
Texas would have to give up LHN if it went to the Pac-12, which has equal revenue sharing and pools its third-tier TV rights in a series of regional networks.
The $300 million, 20-year contract Texas signed with ESPN has become important to UT’s board of regents, sources said, because in an age of higher education cutbacks, UT athletics is contributing $5 million per year to academics in the first five years of the deal.
If Texas went to the Pac-12, LHN would have to be re-worked so that Texas would share revenue with a partner in a regional network (possibly Texas Tech) as well as the Pac-12, forcing the Longhorns to give up much of their unique branding and riches.
…
But if the Big 12 comes apart, another way for Texas to hold onto LHN may be joining the Atlantic Coast Conference, two sources close to the situation said Monday. ESPN holds the TV rights in the ACC and also owns and operates LHN.
If you’re unaware of Chip Brown’s history, he made a big splash as a reporter last summer during conference realignment. He broke a lot of stories that were Texas-related. Many surmised that Texas was using Brown as a mouthpiece for the university, and if Texas wanted to float rumors to its benefit, Brown was their outlet. (Remember when schools/agents/large corporate entities used to use newspapers this way?)
Naturally, reporters covering the Maryland-Miami game last night asked ACC commish John Swofford about a Texas-ACC union and he said it was “news to him.” Obviously, Swofford could have been lying. But the guess here – today, at least; shit, at the rate this story is changing, who knows what could happen tomorrow – is that Texas is trying to bluff the Pac-12 into keeping the Longhorn Network. Surely, some suits in Texas are complaining about the potential of losing the contract with ESPN, but moreso, what about the ignominy of having to share the same bread with Texas Tech! Texas got all huffy and tried to muscle Texas A&M into not leaving the conference … I wonder if we’ll hear the same threats about Oklahoma and the Red River Rivalry.
Ruining the Big 12 for the Longhorn Network is one thing; causing the league to disband to join the Pac-12 and be on equal football with Texas Tech is another. According to Jon Wilner of the Mercury News, the Pac-12 won’t budge on the revenue issue. Nor should it. The Pac-12 could use Texas, but it certainly doesn’t need Texas. So, uh, Baylor, how you doin‘?
Previously: Rice Band Mocks Texas, SEC, Alignment
Previously: Texas A&M Has Left the Big 12. So Who Will the SEC Invite as the 14th Team, Missouri or Virginia Tech?
Previously: Ranking the Big 12 Sports Programs From Most to Least Desirable

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89 Responses to “Texas Appears to Be Trying to Bluff Its Way to Keeping the Longhorn Network”
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September 6th, 2011 at 1:53 PM
If there’s anything going on in sports that I care less about than college conference realignment rumors, I cant think of it right now.
September 6th, 2011 at 1:54 PM
If there’s anything going on in sports that I care less about than college conference realignment rumors, I cant think of it right now.
Posta about NBA players and how they did in playground charity games?
September 6th, 2011 at 1:54 PM
fixed
September 6th, 2011 at 1:55 PM
Nah I think I’d really rather see random playground dunks on a continuous loop.
September 6th, 2011 at 1:55 PM
A source close to Texas put the chances of UT going to the Pac-12 at “50 to 60 percent” on Friday night and had those odds increasing as of Saturday. But on Sunday, those percentages dropped to “20 percent,” according to the source, because Texas wanted to explore ways to hold onto the Longhorn Network.
Is he predicting the weather?
September 6th, 2011 at 1:55 PM
i want to know the entire story behind pete prisco’s power rankings from pete prisco’s point of view.
September 6th, 2011 at 1:56 PM
September 6th, 2011 at 1:57 PM
This situation sounds more fluid than Bob Stoops to ND.
September 6th, 2011 at 2:00 PM
Remember when schools/agents/large corporate entities used to use newspapers this way?
Ahh, the good old… Wait, you mean they don’t do that now because newspapers are dying or what?
September 6th, 2011 at 2:03 PM
Rex/Rob feud?
/predicting future posts
September 6th, 2011 at 2:04 PM
New York Jets preseason musings
September 6th, 2011 at 2:05 PM
TJ/
Why is TaylorMade putting out new irons every other f’ing month?
/End TJ
September 6th, 2011 at 2:06 PM
none of this happened.
“ZOMG! ALL THESE TEAMS(!) WERE THISCLOSE TO LEAVING BUT THEY DIDN’T!!” – TBL and those of his ilk
September 6th, 2011 at 2:06 PM
because that’s what taylor made does.
/checks TGW to see if burner 2.0′s are at $150 yet
//refreshes
September 6th, 2011 at 2:07 PM
because they can
September 6th, 2011 at 2:09 PM
Barry Janoff poses the question: What’s a bigger bust, conference realignment or the Longhorn Network?
September 6th, 2011 at 2:09 PM
i dont even dislike UT football but it would be funny to me if they went Indie and their basketball team ended up in the Southland conference or something.
September 6th, 2011 at 2:10 PM
Barry Janoff RE-poses the question: What’s a bigger bust, conference realignment or the Longhorn Network?
/fixed
September 6th, 2011 at 2:11 PM
Texas to the MAC, gets to keep Longhorn Network. It all works out in the end!
September 6th, 2011 at 2:12 PM
Barry Janoff RE-poses the question
Did you see Janoff’s big breakthrough into original content over the weekend?
September 6th, 2011 at 2:13 PM
I am on the edge of my seat. THE EDGE.
September 6th, 2011 at 2:13 PM
Did you see Janoff’s big breakthrough into original content over the weekend?
No, I missed it…please share
September 6th, 2011 at 2:14 PM
link?
September 6th, 2011 at 2:15 PM
You guys missed, “Who’s a bigger bust, Kournikova or Sharapova?” Instant classic. Classic Janoff
September 6th, 2011 at 2:16 PM
Surely, some suits in Texas are complaining about the potential of losing the contract with ESPN, but moreso, what about the ignominy of having to share the same bread with Texas Tech! WEARIN’ BOLO TIES…YEEEEEEEEEEHAW /shoots pistols into air.
Are you referring to this guy?
September 6th, 2011 at 2:16 PM
does a bear shit in the woods?
September 6th, 2011 at 2:17 PM
I don’t know how Kournikova was a bust, since no one ever talked about her tennis skills unless to say “Anna Kournikova is bad at tennis, but who cares?”. Did Bahr talk about Q ratings? I may have to put it on the fridge.
September 6th, 2011 at 2:18 PM
Are you referring to this guy?
/ does a bear shit in the woods?
I think a bear shat on the Big East this week (Baylor 50, TCU 48).
September 6th, 2011 at 2:18 PM
So, uh, Baylor, how you doin‘?
we are fine. fuck all these idiots, just leave and let us go to CUSA.
September 6th, 2011 at 2:18 PM
We’re talking about the Pac-12 performance last weekend, correct?
September 6th, 2011 at 2:18 PM
does a bear shit in the woods?
Because of his diabetes, sometimes this one doesn’t shit at all.
September 6th, 2011 at 2:19 PM
we are fine. fuck all these idiots, just leave and let us go to CUSA.
You can have Rice’s spot. They’re barely using it.
September 6th, 2011 at 2:20 PM
I just read it. He never came to a conclusion. He tried to call Maria a bust, then listed the fact she won three grand slam titles and had been ranked #1 in the world at one point.
After putting in the work, I’m guessing he just said, “Ah, fuck it. No one reads these anyways,” and just clicked publish.
Now, if he were to have compared their off the court exploits and marketability, then we’ve got a post. He tried:
But I think more people are looking at Maria’s chest in those ads than at their programs and seeing her ousted from the US Open.
September 6th, 2011 at 2:21 PM
robert griffith the turd.
/relax menarky…i like RGIII
September 6th, 2011 at 2:21 PM
if it means me getting new irons because my dad is getting the new ones, I am all for it.
/getting “slightly used” Burner 2.0′s next week
September 6th, 2011 at 2:21 PM
YAY! FOOTBALL MAPS!
September 6th, 2011 at 2:21 PM
is it a polar bear, grizzly bear, pedobear, or Yogi Berra? these things matter.
September 6th, 2011 at 2:21 PM
also, the last venn diagram in that link is phenomenal.
September 6th, 2011 at 2:22 PM
Good post
September 6th, 2011 at 2:23 PM
I think it’s pretty clear Janoff has some photos TBL does not want going public…
September 6th, 2011 at 2:23 PM
awesome. I was supposed to get some used clubs in the mail any time in the last month or so. unfortunately, that hasn’t happened yet.
September 6th, 2011 at 2:24 PM
Went to Hofbrauhaus for my b-day this weekend – that place is awesome.
September 6th, 2011 at 2:24 PM
YES!!! Thank you NFL for putting the shitty Raiders on MNF and allowing me to see the Pittsburgh game without having to leave my apartment!
/waves Terrible Towel
September 6th, 2011 at 2:25 PM
why is Jacksonville not getting a Fox early game this sunday?
September 6th, 2011 at 2:26 PM
Now, if he were to have compared their off the court exploits and marketability, then we’ve got a post. He tried:
I think that paragraph with all the brand names was just Janoff trying to force his personality (i.e., press releases) into a post that was out of his comfort zone
September 6th, 2011 at 2:26 PM
There’s not a game on the opposite network when the home market team has a game on. I think.
September 6th, 2011 at 2:26 PM
Anyone read a fall TV preview review yet this year? Trying to figure out if I should give any new shows a try. I think I’ll watch Playboy Club since I know a bunch of people who acted as extras.
September 6th, 2011 at 2:27 PM
YAY! FOOTBALL MAPS!
That 3rd map illustrates why I don’t want a team in LA, I have no need to see SF vs. Seattle…
September 6th, 2011 at 2:27 PM
[Checks DirectTV channels 701-715]
Maps? I don’t need no stinking maps.
September 6th, 2011 at 2:29 PM
This is Season Ticket preview weekend for DirecTV users.
September 6th, 2011 at 2:30 PM
so i call with a technical problem and ask if i, a client who pays over $100/mo for their service, am also available for the free NFL sunday ticket. no dice.
way to take care of your customers. sure, that guy who’ll pay $30/mo for a year is more valuable than the person paying $108/mo for the past 15 months.
fucking assholes.
September 6th, 2011 at 2:31 PM
for real? that’s the rule? that’s dumb.
September 6th, 2011 at 2:31 PM
so i call with a technical problem and ask if i, a client who pays over $100/mo for their service, am also available for the free NFL sunday ticket. no dice.
Yeah, they won’t even give you free Sunday Ticket to keep you as a customer, only for new accounts. But it’s for all new accounts. Kinda stupid. Oh, well, I got a $300 credit for threatening to leave them and I’m on a month-to-month plan now.
September 6th, 2011 at 2:32 PM
I think RedZone is free on cable this weekend, too. Going to a friend’s apartment for the Bears game and staying for the afternoon games. With MIN v. SD being our market game, I hope RedZone has some of the WSH v. NYG pregame. I would like to see some of the stuff they do for 9/11.
Getting Kenny Albert, Moose and Goose isn’t too bad for the Bears game. Only one I really don’t care for is Tony and his input is limited.
September 6th, 2011 at 2:32 PM
Still no Red Zone channel
/those guys
September 6th, 2011 at 2:33 PM
Still no Red Zone channel
You seem pretty casual about that, HawkEye
September 6th, 2011 at 2:33 PM
it makes perfect sense…they want new customers to jump on and then get hammered by their big bills in the 2nd year or having to pay the cancellation fee.
the people already paying their shit? they’ve already got those suckers, so why throw them a bone?
September 6th, 2011 at 2:34 PM
Only three games this weekend, even with getting NY/Philly channels…Eagles/Rams, Steelers/Ravens and Giants/Skins. I’ll take it.
September 6th, 2011 at 2:35 PM
If you’re under a 2-year contract, then I can see why you wouldn’t get the Ticket. If you’re off contract, why wouldn’t they give it to you if you sign a new contract?
September 6th, 2011 at 2:35 PM
I’ve been with them for seven years at about $100 per month. Add in a couple of equipment upgrades, and I’ve spent around $9000 with them. Basically got told to go fuck myself when I made the same inquiry.
September 6th, 2011 at 2:37 PM
Likewise, mine are Pitt/Balt and Philly/STL in the morning and Niners in the afternoon.
September 6th, 2011 at 2:38 PM
Jets are the night game? Nice. That should actually be a good game.
And… the return of the best part of Sundays.
/swoons
//places mirror in front of TV at strategic angle
September 6th, 2011 at 2:38 PM
I treat this like a pyramid scheme though…I just keep getting people to sign up, and we each get $100 off our bill. I am up to like 5-6 in the past 2 years.
September 6th, 2011 at 2:39 PM
Yay Sunday Ticket!
September 6th, 2011 at 2:39 PM
does a bear shit in the woods?
/ Because of his diabetes, sometimes this one doesn’t shit at all.
If I recall correctly, that particular bear shit his pants in the playoffs last season.
September 6th, 2011 at 2:39 PM
If you’re off contract, why wouldn’t they give it to you if you sign a new contract?
That’s what confused me. I guess Sunday Ticket is an NFL product sold through DirecTV so it’s not at DirecTV’s discretion who is or is not eligible
September 6th, 2011 at 2:40 PM
[Checks DirectTV channels 701-715]
Maps? I don’t need no stinking maps.
/high fives Babar
September 6th, 2011 at 2:40 PM
I already informed the wife that Sunday is off limits, it’s football time.
September 6th, 2011 at 2:42 PM
I think they can do whatever they want. They pay for the right to sell it.
Last year, I told them I wasn’t renewing Sunday Ticket (it was a bluff), and they took $120 off. I fist pumped, while glumly saying “I guess so”.
/I sell the sizzle
September 6th, 2011 at 2:43 PM
that’s pretty good.
speaking of pyramid schemes…i have never watched HGTV, lifetime, e!, nickelodeon, the game show network…
/continues listing off channels for 25 more minutes
…so why am i forced to pay for them when all i want is NFL network and golf channel?
September 6th, 2011 at 2:43 PM
Sounds about right. I’d like to get it this year (going to be blackouts with the Vikes this year), but I really don’t want to pay for it.
September 6th, 2011 at 2:44 PM
speaking of pyramid schemes…i have never watched HGTV, lifetime, e!, nickelodeon, the game show network…
HGTV is actually pretty cool. Property Virgins, House Hunters, and House Hunters International are great. Bang For Your Buck is pretty interesting too.
/domesticated
September 6th, 2011 at 2:44 PM
also, the last venn diagram in that link is phenomenal.
/ Went to Hofbrauhaus for my b-day this weekend – that place is awesome
I went to Hoffbrau in Dallas the night before LSU-Oregon … I would apply the word “awesome” to that as well.
September 6th, 2011 at 2:46 PM
I’ve also recently discovered BBC America and the joy that is Top Gear. That become a new favorite show when I was sick on the couch last week.
September 6th, 2011 at 2:46 PM
Why are there normally just one cable company in a given area? And how can apartment complexes force tenants to have just that one company when they move in?
September 6th, 2011 at 2:46 PM
My other half loves that channel. I find the real estate centered shows interesting for the most part.
September 6th, 2011 at 2:49 PM
Since I own a house now, I’m much more drawn to the home improvement shows over the real estate shows now
September 6th, 2011 at 2:50 PM
One day, I hope cable can get Sunday Ticket.
/kicks rock
September 6th, 2011 at 2:51 PM
I’m thankful my apartment complex has the choice between Fios & Comcast.
/team FioS
September 6th, 2011 at 2:52 PM
This right here. My complex has basically forced me to go with cable by making it nearly impossible and extremely expensive to get a dish.
September 6th, 2011 at 2:53 PM
There’s lots of good shit on the DIY network, Tony Siragusa excluded.
September 6th, 2011 at 2:53 PM
There’s lots of good shit on the DIY network, Tony Siragusa excluded.
September 6th, 2011 at 2:53 PM
Comcast doesn’t service where I’m building. FiOS here I come!
September 6th, 2011 at 3:01 PM
Jim, does anything good come on DIY Network? How would you feel about it if Tony Siragusa was involved?
September 6th, 2011 at 3:03 PM
I’ve also recently discovered BBC America and the joy that is Top Gear.
BBC Top Gear >>>>>>>>> History Channel Top Gear. It’s the humor thing. Those British guys are just funny.
Also, BBC’s Doctor Who >>>>>>>>>>>> any current U.S. sci-fi. Does that geekify me?
September 6th, 2011 at 3:06 PM
I rock BBC’s documentary series on the iPhone, too. Pretty neat stuff.
/Team Geek
September 6th, 2011 at 3:12 PM
I rock BBC’s documentary series on the iPhone, too. Pretty neat stuff.
/Team Geek
I forgot … BBC’s Being Human >>>>>>>>> SyFy’s Being Human. Not even close.
September 6th, 2011 at 4:00 PM
Everything’s dumber in Texas.
September 7th, 2011 at 10:54 AM
Fuck the greedy bastards at UT.