Media Musings: The Tug-of-War for Nevin Shapiro and Willie Lyles

The Yahoo Sports stinging investigative story into the Miami Hurricanes and booster Nevin Shapiro is nearly two weeks old and surprisingly, we’ve seen zero original reporting from ESPN. That’s strange, isn’t it? In the days after the story broke, ESPN frequently talked about the story on TV and the radio – good luck finding an ESPN affiliate Yahoo’s Charles Robinson didn’t speak with – but in a story of this magnitude, it is surprising ESPN hasn’t followed up with any exclusive news of its own. What makes this even more odd is that ESPN definitely spoke to Nevin Shapiro. According to Dylan Stableford:
But Yahoo! and Robinson weren’t the only ones vying for Shapiro’s cooperation. ESPN’s Kelly Naqi and HBO’s “Real Sports” were in preliminary discussions with Shapiro and his attorney, and both told Shapiro they were willing to put him on TV, according to Robinson.
“Charles did a better job than anyone who came my way, that’s why we gave him the story,” Perez told CNN.
Robinson said Shapiro told him later he went with Yahoo! over ESPN and HBO because Yahoo! Sports had already done the legwork. “No one else had known about his agency,” Robinson said.
A source at ESPN tells me that Kelly Naqi – known best for breaking the USC-OJ Mayo story in 2008 – didn’t just make a run at Shapiro – she logged about 10 hours at the jail conducting interviews with him. (ESPN confirmed this, saying Naqi visited Shapiro in jail twice.)
Why hasn’t ESPN used any of her material? I’ve heard there are some grumblings that ESPN college football writers – who have taken a beating on twitter for not having this story (coupled with the Longhorn Network, these are tough times for college football writers at ESPN) – aren’t happy Naqi hasn’t written anything on the subject, but all her talks with Shapiro were off the record. (This isn’t to take Naqi to task for not landing Shapiro – ESPN has hired a deep roster of investigative writers, from Mark Fainaru-Wada to Mike Fish to TJ Quinn, and everyone has known about Shapiro since he called the Miami Herald last year to tell them about his book idea.)
To get a sense of what it was like to have ESPN trying to lock you down for an interview, I spoke with talent scout Willie Lyles, the man who caused Oregon’s Chip Kelly to have a few sleepless nights this summer. Earlier this year, ESPN and Yahoo (primarily) were in a tug-of-war to speak with Lyles for his services. He said, ESPN’s Kelly Naqi approached him first, and ESPN’s Joe Schad was texting him.
“ESPN got to me before Yahoo,” Lyles said. He said Naqi knocked on his door once but he didn’t answer it, and then she approached him by phone. They spoke a few times before Yahoo got in the picture. He added that after speaking with Naqi, Joe Schad began texting him, but he never responded to any of them.
“The issue I had with ESPN was I didn’t trust them,” Lyles said. “I just didn’t feel comfortable. I thought they might have had an agenda.”
Lyles is talking about the Longhorn Network. “With television contracts they hold with certain entities, their reporting on things can be skewed … I know Yahoo doesn’t televise college football games.” Lyles mentioned that it was curious after he “chose” to talk to Yahoo, Naqi found Van Malone – a Texas alum – to try and make him look bad.
For the longest time, I thought ESPN’s huge advantage in hiring journalists and breaking news was the multi-platform opportunities. What journalist could turn down the opportunity to have a presence on the radio, TV and internet? At the same time, when journalists are going head-to-head for any story (Lyles as an example), one would think that ESPN, the strongest and biggest brand in sports, would have a major advantage. But in the college football world, are all of ESPN’s partnerships a disadvantage?
Without question, the biggest scandals in sports are happening in the dirty world of college athletics. ESPN has the most resources to try and expose everything that is going going, but for whatever reason, it doesn’t give the appearance that it wants to break many of these stories (though the Cam Newton story was broken, simultaneously last year, by Pete Thamel of the Times and a trio of ESPN writers).
Many have speculated that perhaps ESPN doesn’t push its writers and investigative team as hard to break damaging stories in the college football world because of its cozy partnerships in broadcasting. If you believe that theory, it’s fine to write about these stories after the fact, but why be the first to shine the spotlight on the rule breakers we’re partners with?
Or who knows, maybe ESPN simply doesn’t deem the Nevin Shapiros and Willie Lyles of the world credible.

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65 Responses to “Media Musings: The Tug-of-War for Nevin Shapiro and Willie Lyles”
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August 29th, 2011 at 3:09 PM
This just reminded me that Oliver Stone’s JFK is on AMC right now.
August 29th, 2011 at 3:10 PM
Maybe it’s because I wanted to be a reporter, but I find this stuff interesting. Nice post.
August 29th, 2011 at 3:11 PM
Loved this, TBL. Absolutely loved this.
August 29th, 2011 at 3:11 PM
Not likely.
August 29th, 2011 at 3:13 PM
The cooler heads at ESPN just realized that the Nevin Shapiro claims are all bogus and didn’t want to tarnish the good name of an unfairly slighted program. Free Sebastian!
August 29th, 2011 at 3:13 PM
Maybe it’s just me, but in all honesty ESPN makes it’s money off of its broadcasts so why would they really go after “investigative” type pieces? They can just report the scandals as they come up, but why potentially mess up a good thing with digging around for potential scandals?
August 29th, 2011 at 3:14 PM
While it seems a bit conspiracy theory-ish at first glance, I think this is a solid article. ESPN’s entertainment (showing the games) and news factions are frequently intertwining these days.
It is absolutely affecting both factions in terms of reporting and broadcasting games. And, some of the conspiracy stuff becomes believeable when you start tossing around the contract numbers for the Longhorn Network or to telecast SEC games and the amount of money lost on the Big Ten Network, etc…
I think ESPN is going to have to split their business at some point in time. But, they will need to get creative for it to work because the brand is now too strong to split apart from a viewer perception point of view.
August 29th, 2011 at 3:15 PM
I would like to see ESPN go after the shady backdoor dealings of their longtime cash cow, Strong Man Competitions
August 29th, 2011 at 3:15 PM
Maybe it’s just me, but in all honesty ESPN makes it’s money off of its broadcasts so why would they really go after “investigative” type pieces? They can just report the scandals as they come up, but why potentially mess up a good thing with digging around for potential scandals?
That seemed to be the thrust of TBL’s musings here. I don’t really buy ESPN not investigating something due to the notion that it does not want to ‘rock the boat’, but others certainly seem to think it’s the case.
August 29th, 2011 at 3:15 PM
Not to draw attention away from a good post, and this probably belongs in previous post, but here you go anyway –
http://twitpic.com/6d81r4
August 29th, 2011 at 3:16 PM
Why would Kelly Naqi spend TEN HOURS visiting an inmate for information that was all off the record?
August 29th, 2011 at 3:16 PM
Because ESPN wants to (or at least USED to want to) project itself as a reporting juggernaut. Anyone can report on crap after it happened but ESPN, with it’s massive size and resources, should be breaking a lot more stories besides “Wes Welker says he should play in week 1″.
August 29th, 2011 at 3:16 PM
Anyone else read this article by Clay Travis?
August 29th, 2011 at 3:17 PM
This is horribly uninteresting.
August 29th, 2011 at 3:17 PM
So ESPN is not doing investigative reports on Miami because the Longhorn Network is launching. And Michele Beadle propositioned Nevin Shaprio at the latest episode of Sportsnation but Colin Cowherd said no because Jay Bilas said so and he’s the most respected person at ESPN.
August 29th, 2011 at 3:18 PM
Why would Kelly Naqi spend TEN HOURS visiting an inmate for information that was all off the record?
It reminds me of Pootie Tang
August 29th, 2011 at 3:18 PM
While I doubt they’d ignore a story that fell right to them I think they try to avoid shitting where they eat and don’t go prodding around looking for trouble
I found it amusing that in the wake of the Miami thing they were talking about the season and when showing the schedule still made sure to point out which games could be seen on ESPN stations
August 29th, 2011 at 3:19 PM
That seemed to be the thrust of TBL’s musings here.
True, but does ESPN even really benefit if they do break a major scandal? Does traffic to their site and tv viewership really go up if THEY are the ones breaking the story? The majority of people go to ESPN first when they hear about a scandal regardless of what media outlet broke the story.
August 29th, 2011 at 3:19 PM
Back and to the left. Back and to the left. Back and to the left.
August 29th, 2011 at 3:20 PM
you mean how the org that runs it holds positive steroid tests over the competitor’s heads to ensure they toe the line?
August 29th, 2011 at 3:21 PM
clay TRAAAAAAAAAAAA-vis? aw he’s the worst.
August 29th, 2011 at 3:21 PM
Isn’t Yahoo Sports kicking ESPN’s ass? If only there was a tv rival to ESPN. However if another company was to get as big as ESPN currently is, I’m sure we would all hold it in the same light as we currently have ESPN.
August 29th, 2011 at 3:22 PM
you mean how the org that runs it holds positive steroid tests over the competitor’s heads to ensure they toe the line?
I heard that one year, Magnus ver Magnussen lifted a ship’s anchor over his head and his nose didn’t bleed, the organizers tested his blood. Turns out he was dangerously below the recommended testosterone levels for competing but rather than make him go back and get his levels up they let him keep going and just edited in some fake blood so nobody could tell the difference on TV
August 29th, 2011 at 3:22 PM
Versus/NBC! (JK)
August 29th, 2011 at 3:23 PM
Absolutely. They’re an entertainment first network.
Way to get the Press hat out on this one, TBL.
August 29th, 2011 at 3:24 PM
Some good quotes there TBL, nice piece.
Maybe ESPN finds it distasteful to dig up petty dirt in the personal lives of teenager, I often do.
August 29th, 2011 at 3:24 PM
And it’s not exclusive to college football. Their refusal to acknowledge other networks who are actually televising games, in hopes of drawing you to the ESPN radio broadcast of the same event is comical.
August 29th, 2011 at 3:25 PM
the fuck? really?
August 29th, 2011 at 3:25 PM
ESPN certainly didn’t thumb its nose at going after Ohio State with guns blazing. They’ve continued to do so, even in the last month, by sending 2 reporters to attempt to dig up additional dirt on point shaving, more tattoos, and just more stuff in general. ESPN’s interest in off the field transgressions seem randomly selective, which likely means not random at all.
/adjusts tin foil hat
August 29th, 2011 at 3:26 PM
I understand why they do it, but I agree. “Remember: You can hear all the Super Bowl action on ESPN radio, starting with Mike & Mike in the morning!”
August 29th, 2011 at 3:26 PM
BTN’s investigative reports are a sham
August 29th, 2011 at 3:26 PM
And it’s not exclusive to college football. Their refusal to acknowledge other networks who are actually televising games, in hopes of drawing you to the ESPN radio broadcast of the same event is comical.
They’re supposed to tell viewers how to get coverage of sports event on another network than than their own? I don’t know much about business or marketing, but I don’t think it’s usually wise to tell viewers how to avoid your network.
August 29th, 2011 at 3:27 PM
B1G program. B1G Network taking food out of ESPN’s mouth.
August 29th, 2011 at 3:28 PM
This may sound strange, but it’s not ESPN’s responsibility (or in their best interests) to provide free, large-scale marketing for their direct competitors.
August 29th, 2011 at 3:28 PM
Really? I think the hyperbole train needs to slow down.
August 29th, 2011 at 3:29 PM
I doubt people are listening to ESPN Radio over watching a game just because they weren’t told what station is televising the game
August 29th, 2011 at 3:30 PM
I wonder if ESPN and Yahoo recruit and appeal to different types of reporters. Yahoo seems like the type of place more along the lines of 60 Mintues/Sports illustrated (not coming Yahoo sports to 60 mintues, just talking about in general) where a reporter can go out into the field and investigate, dig deep and make a real story. ESPn seems like it would attract the reporter that just wants to tell women at the bar “Hi, I’m Joe Schmo, ESPN, how are ya?”
August 29th, 2011 at 3:30 PM
Other than Tiger Woods, what would you offer as another sport with more murky water?
August 29th, 2011 at 3:30 PM
the fuck? really?
What? No. Are you really asking me? I have no idea if anything like that ever happened. I used to know a guy who competed in those things. He was very short and worked on an oil rig during the offseason. He did a lot of steroids and wasn’t exactly hiding it.
August 29th, 2011 at 3:31 PM
I doubt people are listening to ESPN Radio over watching a game just because they weren’t told what station is televising the game
But that’s not the argument, the point is that it’s not in ESPN’s interest to send viewers over to the direct competitors.
August 29th, 2011 at 3:31 PM
Maybe it’s because I wanted to be a reporter, but I find this stuff interesting.
Good thing you came to your senses and found a lucrative (I assume) line of work. As a former member of the Fourth Estate, I wouldn’t wish on anyone the terrible things that are befalling those poor sods.
August 29th, 2011 at 3:31 PM
I never said they were, I just said it sounds…idk, weak. As I said earlier, I understand why they do it.
August 29th, 2011 at 3:32 PM
cycling.
August 29th, 2011 at 3:32 PM
Baseball and steroids. NFL and steroids. NBA and every drug, crime, and other immoral transgression known to man. NBA referee point shaving (it didn’t stop with Donaghy).
The college stuff is just more accessible.
August 29th, 2011 at 3:32 PM
ESPN attracts entertainment personalities. The people making the most money are the anchors. They’re news aggregators. The reporter does all the legwork, the anchor reads the copy on television.
Would you want your work presented to the public by someone that wasn’t you?
August 29th, 2011 at 3:32 PM
The fight game’s usually ripe with corruption
August 29th, 2011 at 3:32 PM
i was asking you…you were very convincing.
August 29th, 2011 at 3:33 PM
I imagine there is dirty shit happening in every pro sport. They just haven’t been exposed by a guy in federal prison suffering from little man’s syndrome.
August 29th, 2011 at 3:33 PM
Good point. I also don’t have an idea how much ESPN pays someone to be a faceless leg man for the network.
August 29th, 2011 at 3:33 PM
Old.
Much smaller scale any more.
Adults smoking weed and doing a little coke? Big deal.
You may have something here.
Go away, Ballz.
August 29th, 2011 at 3:34 PM
I’d agree with you except that pretty much everyone has a television nowadays, so giving out both ways to consume the medium is probably a smart move.
August 29th, 2011 at 3:34 PM
Other than Tiger Woods, what would you offer as another sport with more murky water?
Professional Bass Fishing!!! Hiiiii-yooooooo
August 29th, 2011 at 3:35 PM
hey spencer, long time listener, first time caller. Just wanted to let you know that the crack on duffy in the comments on the roundup killed. Thanks.
August 29th, 2011 at 3:36 PM
I’d agree with you except that pretty much everyone has a television nowadays, so giving out both ways to consume the medium is probably a smart move.
And I’m pretty sure ESPN realizes that most households in this country have at least one television and that a vast majority of the time viewers will seek to find an event on television rather than on radio…why play right into that by sending people towards their competitor?
August 29th, 2011 at 3:36 PM
KVD cheats!
August 29th, 2011 at 3:37 PM
Any form of fighting, cycling, the Olympics…oh, and FIFA. Anything FIFA does is terribly corrupt.
August 29th, 2011 at 3:37 PM
pleasure’s all on this side, brah.
/circularly hovers hand over table
August 29th, 2011 at 3:38 PM
The match fixing scandal is Serie A was the definition of corrupt.
August 29th, 2011 at 3:39 PM
world cup shit was pretty corrupt.
August 29th, 2011 at 3:39 PM
TNT and TBS had ZERO problem advertising where to find basketball games that weren’t on their networks during the NBA playoffs.
August 29th, 2011 at 3:39 PM
Anyone else read this article by Clay Travis?
My favorite part is recognizing the moment when you realized that ESPN had jumped the shark. For me, it was when Charlie Steiner left.
August 29th, 2011 at 3:39 PM
The Yotes traded for Langkow.
August 29th, 2011 at 3:41 PM
I think ESPN pays them back in kind during their telecasts if memory serves
August 29th, 2011 at 10:18 PM
Whitlock roasted Charles Robinson and Yahoo! Sports today. That was a rough one, but he made some great points if you look beyond the nastiness.
August 29th, 2011 at 11:33 PM
This is an interesting development.
http://www.chron.com/default/article/ESPN-serves-dual-role-as-UT-partner-foe-1619812.php