So why didn’t anyone watch the Major League Baseball All-Star game? Last year’s ratings were the lowest in the history of the Midsummer Classic, but Tuesday night’s 5-1 NL win was viewed by even fewer people (just 11 million). Blame it on the absence of Derek Jeter, Alex Rodriguez, Ryan Braun and Jose Reyes, obviously!

From the Phoenix Biz Journal:

* 2011: 11 million, 6.9 rating
* 2010: 12.1 million, 7.5 rating
* 2009: 14.6 million, 8.9 rating
* 2008: 13.3 million, 8.6 rating
* 2007: 12.5 million, 8.4 rating
* 2006: 14.4 million, 9.3 rating
* 2005: 12.3 million, 8.1 rating
* 2004: 13.9 million, 8.8 rating
* 2003: 13.8 million, 9.5 rating

While not a precipitous decline, it obviously isn’t good news, especially when coupled with declining World Series ratings (don’t think Selig isn’t praying for a Yankees/Red Sox vs. the Phillies/Cardinals World Series). Here’s a jarring stat – an estimated 24 million people watched the All-Star game in 1991 (the number was 34 million in 1981). In 20 years, the number of people who watched the MLB All-Star game has been cut in half.

The weird thing about the All-Star game is that it felt like it mattered more when I was a kid, in the late 80s/early 90s. Now that the game actually matters – home field advantage in the World Series – it feels irrelevant. I caught maybe 10-15 pitches while rocking my kid to sleep. I read online about Joe Buck calling an awful game, but I didn’t hear one word he said.

But hey, all is not lost – MLB made sure to tell the business journals that on the advertising front, the game was incredibly lucrative, generating $50 million in advertising revenue!