The U.S. Polo Association Cannot Use Polo Player and Horse to Sell Cheap Cologne
I know that you woke up this morning wanting to read about another sports lawsuit. But at least this one involves horses, cologne, and a famous fashion designer. Yesterday, a federal judge in New York found in favor of Ralph Lauren against the United States Polo Association in a trademark infringement suit. My first reaction was “wait, this is outrageous, the sport of polo can’t use a picture of a polo player?”
But then my second reaction after reading the article was to eat a delicious snack, and re-examine my life about getting upset over polo. Then my third reaction was to ask, “why is the U.S. Polo Association trying to sell cologne in the first place?” That has to be just as outrageous as not being able to use a polo player on a label. Am I going to really take sides in the battle of billionaire horse owners versus the outfitter for millionaire members of the brat pack who used to pop the collar on their polos?
So ultimately, my indignation quickly turned to not caring, and realizing the judge was probably right. They can use their horse and rider symbol on other things, all the polo-y type things that their heart desires, whatever those things may be. But when it comes to cologne, I think that symbol does represent a brand from Ralph Lauren, and if the U.S. Polo Association wants to try to make some money by selling their own lesser known cologne while relying on brand confusion, sorry.
In the end, I don’t care who puts a polo player on the cologne, anyway, because I’m not buying either. I’ll stick with Doug Flutie and my English Leather.
[photo via Getty]

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67 Responses to “The U.S. Polo Association Cannot Use Polo Player and Horse to Sell Cheap Cologne”
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May 19th, 2011 at 4:42 PM
/pops collar
May 19th, 2011 at 4:44 PM
/puts on Drakkar
May 19th, 2011 at 4:48 PM
Funny how the “WE HATE RULES AND GOVERNMENT!” capitalists turn to the government all the time to help make sure they can maximize their profits.
May 19th, 2011 at 4:50 PM
/brushes crumbs off polo shirt
May 19th, 2011 at 4:51 PM
/wearing Polo shirt and Polo Black
//not a corporate shrill
May 19th, 2011 at 4:52 PM
/wore a Polo shirt Tuesday
/prefers Burberry and Lacoste polos
May 19th, 2011 at 4:53 PM
/pulls Polo jacket off chair and slips it on
//wore a Polo shirt Tuesday
///still prefers Burberry and Lacoste polos
May 19th, 2011 at 4:54 PM
Chicks dig Axe.
May 19th, 2011 at 4:54 PM
Nice, didn’t think that first one went through and now I see two comments
/smacks head
May 19th, 2011 at 4:55 PM
I’m a RLP whore but I had a family member work for Polo so the discount was just too much to pass up
/smells of Dolce & Gabanna The One
/wife bought it for me
May 19th, 2011 at 4:56 PM
My favorite post today.
May 19th, 2011 at 4:56 PM
I enjoy this.
/wearing Express Reserve right now
May 19th, 2011 at 4:57 PM
Wearing the blue today.
May 19th, 2011 at 4:58 PM
Blackberry Touch, Polo Black, and Victoria’s Secret Very Sexy for Him. Panties, dropped.
May 19th, 2011 at 4:58 PM
Burberry polos? Someone’s fancy.
May 19th, 2011 at 4:58 PM
Burberry*
May 19th, 2011 at 4:59 PM
I think most women hate it because the guys that do wear axe douche themselves from head to toe in it.
May 19th, 2011 at 4:59 PM
I like both Lacoste and Polo polos, can’t go wrong either way.
Does not compute
May 19th, 2011 at 4:59 PM
60% of the time…
May 19th, 2011 at 4:59 PM
Really? Did you see the one about the ESPN book? How about the one talking about tennis and the ESPN book? I also thought you might like the post with an excerpt from the ESPN book.
May 19th, 2011 at 4:59 PM
Acqua di Gio and Kenneth Cole Black for me
May 19th, 2011 at 5:00 PM
Nike polo, Armani Code.
May 19th, 2011 at 5:00 PM
Don’t forget your hipster glasses.
May 19th, 2011 at 5:00 PM
Still waiting for typically inane SportsGal comment about perfume or something…
May 19th, 2011 at 5:01 PM
Further confirmation that we’re opposites.
I think I can count on my hands the number of times I’ve worn cologne in the past 10 years
May 19th, 2011 at 5:02 PM
Either polarized aviators or they don’t touch my face.
May 19th, 2011 at 5:03 PM
Jersey. Vagina Slayer.
May 19th, 2011 at 5:04 PM
I got a pair of ray-bans. love em.
May 19th, 2011 at 5:04 PM
I’m sure it has subtle notes of freshly mown grass and horse shit.
May 19th, 2011 at 5:05 PM
I’ve been in a pinch and had to use this before. I don’t recommend it. It was either smell like the golf course or smell like Axe.
I chose Axe.
May 19th, 2011 at 5:05 PM
I can definitely picture Jersey with some aviators and a popped collar Polo, probably a pink one
May 19th, 2011 at 5:05 PM
it was cool they let us comment on all those sponsored posts about the ESPN books.
/chicken legs.
May 19th, 2011 at 5:06 PM
My favorite pair in my collection. Love ray-bans.
May 19th, 2011 at 5:07 PM
Jersey and I should sing “Ebony and Ivory” together.
/what my previous comment should have been
May 19th, 2011 at 5:07 PM
Owns over 100 friggin Polos.
/Overkill
May 19th, 2011 at 5:07 PM
I chose Axe.
You, me and 50 million middle-schoolers.
May 19th, 2011 at 5:08 PM
/chicken legs.
this predates my time here so someone needs to fill me in.
May 19th, 2011 at 5:08 PM
I wear glasses every day, but I love the pair of Prada’s that I have.
/also has a pair of Polo aviator sunglasses when I wear contacts
May 19th, 2011 at 5:08 PM
the best of the Polo scents IMO, although I don’t know about the black, never seen it before.
May 19th, 2011 at 5:08 PM
I just scanned my fb pictures and am shocked myself that I don’t have this combination.
May 19th, 2011 at 5:09 PM
Haha. I can’t imagine starting my day without cologne. At least just a spritz.
May 19th, 2011 at 5:09 PM
oddly enough i have a can of that in the car in case i go for a walk on a warm day on my lunch break at work.
May 19th, 2011 at 5:10 PM
Black is far superior to the Blue. And I wore Blue for almost all of college. I switched to Black roughly five years ago, it’s my every day cologne.
May 19th, 2011 at 5:10 PM
What’s wrong with a pink polo?
/has a pink polo on.
May 19th, 2011 at 5:11 PM
this predates my time here so someone needs to fill me in.
Chicken Legs.
Guns for Arms.
May 19th, 2011 at 5:11 PM
I see a new FB picture coming…
May 19th, 2011 at 5:12 PM
What’s wrong with a pink polo?
/has a pink polo on.
Isn’t that a little 2006ish?
May 19th, 2011 at 5:12 PM
Never said anything was wrong with it, just that I could picture Jersey with that
May 19th, 2011 at 5:12 PM
I’ve already got it mentally noted as an outfit for MDW.
May 19th, 2011 at 5:13 PM
I wear LeTigre.
May 19th, 2011 at 5:13 PM
I do like the black. I wear the blue when I’m wearing a purple or dark blue shirt. I wear a different cologne most days of the week depending on my clothes.
May 19th, 2011 at 5:16 PM
Nah. I’ve got all kinds of colors in the wardrobe. Guys get the shaft because we basically have polos, button ups, and sweaters to choose from if we want to look nice, so branching out on colors is a must.
/metro’d
May 19th, 2011 at 5:16 PM
Chicken Legs.
Guns for Arms.
How did I not know about this pro football report?
and why didn’t they ask me (face for writing?)
May 19th, 2011 at 5:16 PM
If it’s nice, you gotta rock some khaki shorts too
May 19th, 2011 at 5:16 PM
I have a pink dress shirt that’s in my work rotation.
/not insane
May 19th, 2011 at 5:18 PM
Khaki shorts are good, but if you’ve got a pair of white or plaid shorts that match the pink shirt, then that’s the way to go.
May 19th, 2011 at 5:18 PM
Come strong, or go home.
May 19th, 2011 at 5:18 PM
nothing, as long as you don’t have any of these: spiked hair, a spray on tan, camo cargo shorts and uggs.
May 19th, 2011 at 5:19 PM
Great call, much better
May 19th, 2011 at 5:21 PM
I’m pretty sure it’s Ask.
/tarbaby’d
//also predates His Royal Liskness.
May 19th, 2011 at 5:22 PM
Need to get me some of these.
You forgot the scarf.
/miami douche’d
May 19th, 2011 at 5:27 PM
You see life strictly in argyle.
May 19th, 2011 at 5:27 PM
Buncha pretty boys up in here. HIT THE MUSIC!
May 19th, 2011 at 5:29 PM
lol.
I wish I could show you guys my closet. I have more clothes than my wife.
May 19th, 2011 at 5:34 PM
I don’t doubt that one bit. You’re probably the type to buy a new one and when she asks if it’s new you say… No, had it a long time it was just way in the back.
May 19th, 2011 at 5:39 PM
I didn’t realize Flutie slayed so much ass back in his day
May 19th, 2011 at 5:45 PM
vinyard vines is the best.